Salesforce Marketing Cloud Specialist

confidential; Sharjah; On-site; AED 60,000 - 120,000; Full time

Job summary

A global marketing agency in Sharjah is seeking an experienced marketing professional to manage Salesforce Marketing Cloud campaigns. The ideal candidate will plan and execute automated customer journeys, develop personalized email templates, and conduct A/B testing for optimization. A solid background in SFMC and hands-on experience with AMPscript, SQL, and HTML are required. This role provides an opportunity to work on innovative marketing strategies in a dynamic environment.

Qualifications

• Solid hands-on experience in Salesforce Marketing Cloud (SFMC).
• Expert skills in SFMC Journey Builder, Contact Builder, Cloud Pages, and Data Views.
• Experience conducting A/B testing to optimize email campaigns.

Responsibilities

• Plan and deploy fully automated Customer Purchase Journey campaigns.
• Manage SFMC administration with complex journeys.
• Develop personalized and dynamic email templates.

Skills

Salesforce Marketing Cloud

AMPscript

SQL

HTML

A/B testing

Job description

Responsibilities

• Planning, Deployment of fully automated Customer Purchase Journey campaigns (technical & strategy)
• Managing SFMC administration with complex journeys, including multiple decision splits
• Handling multiple data sources to SFMC including SF-Sales cloud, Google Analytics, social media
• Develop Personalized & dynamic email templates, self-service modules, and Distributed Marketing content blocks.
• Design advanced Audience segmentation strategies to ensure messages reach the right people at the right time
• Advanced analysis and trouble shooting skills in Salesforce Marketing Cloud and Sales cloud data
• Conduct A/B testing to optimize subject lines, layouts, and creatives for higher open and click-through rates.
• Manage subscriber lists, ensuring data accuracy and compliance with email marketing regulations

Qualifications

• Solid Hands-on experience in Salesforce Marketing Cloud (SFMC)
• AMPscript , SQL & HTML experience
• Expert skills in SFMC Journey Builder, Contact Builder, Cloud Pages, and Data Views – Complete Journey configuration
• SFMC Certifications highly desirable but not essential