Sales Supervisor - HORECA

Gulfa Mineral Water and Processing Industries LLC; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in the beverage industry is seeking a Sales Supervisor for the HORECA segment in Dubai. The successful candidate will oversee sales operations, lead a team of sales representatives, and develop relationships with hotels, restaurants, and catering firms to achieve sales targets. Applicants should have extensive experience in sales within the UAE's HORECA market and possess strong leadership and communication skills.

Qualifications

• Minimum 3 years of sales experience in FMCG or beverage industry focused on Dubai HORECA market.
• Proven track record in managing HORECA sales and client relationships.
• Valid UAE driving license.

Responsibilities

• Supervise, coach, and support HORECA sales representatives across assigned territories.
• Develop strategic relationships with key accounts in the HORECA sector.
• Prepare regular sales reports, forecasts, and performance reviews.

Skills

HORECA sales execution and route planning

Key account management

Sales forecasting and reporting

Customer relationship management and retention

Market and competitor analysis

Problem-solving

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

MS Office

CRM or sales reporting tools

Job description

Sales Supervisor – HORECA

Job Summary:
The Sales Supervisor – HORECA is responsible for leading and managing HORECA sales operations in the Dubai market. This role involves overseeing a team of sales executives, developing key partnerships with hotels, restaurants, cafes, and catering companies, and ensuring the achievement of sales and distribution targets.

Key Responsibilities:

• Supervise, coach, and support HORECA sales representatives across assigned territories in Dubai.
• Develop and maintain strategic relationships with key accounts in the HORECA sector including hotels, restaurants, cafes, and catering services.
• Ensure daily route plans, customer visits, and sales targets are achieved consistently.
• Monitor product availability, placement, and visibility at HORECA outlets in line with brand standards.
• Execute channel-specific promotions, seasonal campaigns, and upselling strategies.
• Analyze market trends and track competitor activities to provide actionable insights.
• Prepare and submit regular sales reports, forecasts, and performance reviews.
• Train and develop sales team members on product knowledge, customer service, and consultative selling techniques.
• Liaise with logistics and supply chain teams to ensure timely product delivery and stock availability.

Requirements:

• Bachelor’s degree in Business, Marketing, or a related field preferred.
• Minimum 3 years of sales experience in the FMCG or beverage industry, with a focus on the Dubai HORECA market.
• Proven track record in managing HORECA sales and client relationships.
• Strong leadership and people management abilities.
• Excellent communication, negotiation, and presentation skills.
• Valid UAE driving license.
• Proficiency in MS Office and CRM or sales reporting tools.

Key Skills:

• HORECA sales execution and route planning.
• Key account management.
• Sales forecasting and reporting.
• Customer relationship management and retention.
• Market and competitor analysis.
• Problem-solving and decision-making in a fast-paced environment.