Sales Supervisor

National Food Products Company | NFPC Group; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading company in the food and beverage industry is seeking a talented Sales Supervisor - Traditional Trade in Dubai. This role involves implementing sales objectives, supervising daily operations, and enhancing market share through effective customer interaction and team leadership. The ideal candidate will possess significant experience in FMCG sales and a strong understanding of retail operations.

Qualifications

• 5+ years of experience in sales, preferably in FMCG (Food & Beverage & Water and Dairy).
• At least 2–4 years in a supervisory role.
• Strong understanding of traditional trade dynamics and retail operations.

Responsibilities

• Develop and execute sales plans to drive product availability and market share.
• Coach and support route teams in achieving targets.
• Monitor and track sales performance and productivity KPIs.

Skills

Interpersonal skills

Negotiation

Analytical skills

Problem-solving

Leadership

Education

Degree educated or relevant experience

Job description

With an incredible portfolio of food & beverage products, NFPC currently has a fantastic opportunity for a talented Sales Supervisor - Traditional Trade to join our team.

JOB PURPOSE

The purpose for this position is to implement the Departmental Sales and Distribution objectives set by the Area Manager and to supervise the day-to-day Sales operation in the assigned area in a responsible manner in accordance to set targets, business plan and standards. The role of a Sales Supervisor requires effective interaction with customers, strong negotiation and influencing skills, excellent supervisory skills, as well as a keen feel and eye for bringing concerns and ideas back to the respective internal stakeholders at NFPC

ESSENTIAL ACCOUNTABILITIES, RESPONSIBILITIES AND KPIs

• Develop and execute sales plans to drive product availability, visibility, and market share in the traditional trade channel.
• Coach, communicate, motivate, and support route teams in their achievement of route targets.
• Manages employee performance to ensure customer base goals are achieved. Maximizing revenue and profit from existing customers, protection of company assets and safety.
• Manage route planning and area coverage to optimize time and productivity.
• Conduct regular market surveys to determine existing route plan efficiency and enhance as necessary.
• Maintaining accurate and to-date records (customer base data management).
• Monitor and track sales performance, volume targets, and productivity KPIs regularly.
• Continually seek additional revenue opportunities with existing and potential new customers.
• Ensure collections are done in a proper timely manner.
• Conduct daily market visits to assess the adequacy of the sales and distribution network, study market trends and activities.
• Conduct daily assessment of sales and distribution by meeting the sales team.
• Report to management any change to current market situation and information on competitor’s activities in order to generate ideas to increase sales & distribution.
• Daily, weekly, monthly and annual budgeting and planning for route teams.

SKILLS AND QUALIFICATIONS

• Degree educated or relevant experience
• 5+years of experience in sales, preferably in FMCG (Food & Beverage & Water and Dairy) with at least 2–4 years in a supervisory role.
• Market and competitive awareness
• Strong understanding of traditional trade dynamics and retail operations
• Excellent interpersonal, negotiation, analytical, problem-solving and leadership skills