Sales Professional - GSTC Certification

Nathan HR Human Resources; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Join a leading company in sustainable tourism by promoting GSTC Certification across the Middle East. This role involves driving B2B sales, educating stakeholders, and enhancing hotels' sustainability credentials. Ideal candidates possess significant sales experience, preferably in hospitality or sustainability sectors, with a passion for eco-friendly practices.

Benefits

Influence sustainability adoption in a dynamic region

Represent a certification standard trusted by global institutions

Qualifications

• 3+ years of B2B sales experience, preferably in hospitality or sustainability.
• Fluency in English required; Arabic is a strong advantage.
• Proven ability to drive market expansion and close high-value deals.

Responsibilities

• Promote GSTC Certification to hotels and resorts across the Middle East.
• Build and execute regional go-to-market strategy.
• Cultivate relationships with hotel executives and sustainability stakeholders.

Skills

Sales & Persuasion

Stakeholder Education

Market Development

Education

Bachelor's degree in Business, Hospitality, Sustainability

Job description

Are you passionate about sustainability and driven by sales? Here's your chance to shape the future of sustainable tourism across the Middle East.This is an exciting opportunity to be part of a global movement thats transforming the tourism and hospitality industry through sustainability.

About the Role:

You'll be responsible for selling and promoting GSTC Certification to hotels and resorts in the region, and reporting to the MD. GSTC sets globally recognized sustainability standards that are referenced by leading travel platforms like Booking.com and Expedia. Your primary goal will be to generate interest, educate stakeholders, and close dealshelping hotels enhance their sustainability credentials, appeal to eco-conscious travelers, and boost their market reputation.

What You'll Do:

• Promote GSTC Certification to hotels, resorts, and hospitality groups across the Middle East.

• Clearly articulate the value of GSTC in terms of sustainability benchmarks, customer trust, and global recognition.

• Educate hotel leadership on the business case for certification, including regulatory compliance and marketability.
• Highlight how GSTC differs from other certifications through its international credibility, holistic standards, and third-party audit process.

• Build and execute a regional go-to-market strategy.

• Cultivate relationships with hotel executives, sustainability officers, and tourism stakeholders.

• Represent the organization at expos, conferences, and networking events.

Qualifications:

• Bachelor's degree in Business, Hospitality, Sustainability, or a related field. MBA is a plus.

• 3+ years of B2B sales experience, preferably within the hospitality or sustainability sector.

• A minimum of 10 years of local experience (UAE or Middle East) is preferred due to the regional market dynamics.

• Proven ability to drive market expansion and close high-value deals.

• Excellent communication, negotiation, and presentation skills.

• Fluency in English is required; Arabic is a strong advantage.

• Willingness to travel frequently within the region.

Top 3 Skills for this Role:

1. Sales & Persuasion Ability to pitch and close high-value B2B deals.

2. Stakeholder Education Clearly communicating the strategic benefits of sustainability certification.

3. Market Development Building and executing a go-to-market strategy tailored to the hospitality sector.

Preferred Industry Background:

• Strong background in B2B sales, especially within the hospitality or sustainability sectors.

Why Join Us?

• Be part of a global movement in sustainable tourism.

• Influence sustainability adoption in one of the worlds most dynamic hospitality regions.

• Represent a certification standard trusted by global institutions and leading OTAs.

Location: Dubai, UAE
️ Travel: Frequent travel within the Middle East required