Sales Manager- PET Bottles Retail Pack

Apparel Group; Umm Al Quwain; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in the UAE seeks a seasoned Sales Manager to drive the sales of its bottled water products. This strategic role encompasses developing sales strategies, managing a team, and ensuring compliance with market standards to foster growth across various channels.

Qualifications

• 10+ years of progressive sales experience in UAE, preferably FMCG.
• Proven expertise in B2B and retail channel development.
• Fluency in English required; Arabic or Hindi is a plus.

Responsibilities

• Develop and implement integrated sales strategies for bottled water products.
• Lead, coach, and monitor a team of sales supervisors to achieve KPIs.
• Collaborate with marketing and logistics teams for demand planning.

Skills

Negotiation

Leadership

Communication

Sales Analytics

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

CRM tools

Sales analytics platforms

Job description

Job Description

This position is responsible for driving end-to-end sales strategies and operations for Bisleri’s bottled water portfolio, including 5-gallon and PET retail packs, across UAE markets. The role ensures revenue growth, market penetration, team leadership, and channel development in line with the company's expansion goals.

Key Responsibility:

• Develop and implement integrated sales strategies for 5-gallon bottles and PET retail packs across B2B, B2C, and retail channels.
• Establish and manage partnerships with key stakeholders, including distributors, retailers, property managers, and corporate clients.
• Identify high-demand regions and optimize market coverage for both subscription-based and retail distribution.
• Lead, coach, and monitor a team of sales supervisors, representatives, and merchandisers to achieve defined KPIs.
• Build brand presence and visibility through shelf space negotiations, promotions, and strategic pricing.
• Track and analyze sales performance, market trends, and competitor activity to optimize execution.
• Collaborate with production, logistics, and marketing teams to align demand planning and promotional initiatives.
• Ensure adherence to UAE’s trade, health, and retail compliance standards.
• Prepare sales forecasts, performance reports, and budget proposals.
  
  

Desired Experience:

• Bachelor’s degree in Business, Marketing, or a related field.
• 10+ years of progressive sales experience within the UAE, preferably in bottled water, beverages, or FMCG.
• Proven expertise in both B2B and retail (modern trade and traditional trade) channel development.
• Strong network with UAE-based corporates, HORECA, supermarkets, and hypermarkets.
• Proficiency in CRM tools and sales analytics platforms.
• Excellent negotiation, leadership, and communication skills.
• Fluency in English required; Arabic or Hindi is a plus.