Sales Lead - Traditional Trade

Michael Page International (UAE); Dubai; On-site; AED 300,000 - 500,000; Full time

Job summary

A leading FMCG business in Dubai seeks a Sales Lead for Traditional Trade. The role involves developing sales strategies, driving revenue growth, and managing large teams across UAE. Candidates must have a solid FMCG sales background and proven leadership experience.

Benefits

Competitive package and benefits

Qualifications

• Minimum 10 years of FMCG sales experience, with 5 years in leadership.
• Proven success managing large sales teams in UAE/GCC.
• Fluency in English required; Arabic is advantageous.

Responsibilities

• Develop and execute the sales strategy for Traditional Trade and HORECA.
• Drive revenue growth and market share through sales planning.
• Lead and develop a high-performing sales team.

Skills

FMCG Sales

Leadership

Analytical Skills

Stakeholder Management

Communication

Job description

• Strong FMCG Sales & Leadership experience in Traditional Trade Channel
• Opportunity to work with an exciting FMCG Business growing in the region

About Our Client

A Global FMCG business growing its footprint in the Middle East

Job Description

• Develop and execute the overall sales strategy for Traditional Trade and HORECA channels.
• Drive revenue growth and market share through structured sales planning, coverage expansion, and execution excellence.
• Lead, mentor, and develop a high-performing sales team, including Area Sales Managers, Supervisors, and Field Force.
• Oversee the full sales P&L, pricing strategies, trade investments, and promotional planning for both channels.
• Manage relationships with key retailers, wholesalers and HORECA accounts
• Monitor sales performance, market trends, and competitor activity to proactively identify opportunities or threats.

The Successful Applicant

• Minimum 10 years of FMCG sales experience, with at least 5 years in a leadership role overseeing Traditional Trade
• Proven success in managing large sales teams and direct sales networks across the UAE / GCC.
• Strong analytical skills and commercial acumen, with hands-on experience in trade terms, pricing, and revenue management.
• Excellent leadership, communication, and stakeholder management skills.
• Fluency in English is required; Arabic is a strong advantage.
• Must be based in the UAE

What's on Offer

Competitive package and benefits

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Sales Lead Traditional Trade • Dubai, Dubai, United Arab Emirates