SALES HEAD- HORECA (Frozen Foods)

A&A Associate; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading company in the frozen foods sector is seeking a Sales Manager to drive HORECA sales strategies across the region. The role involves identifying new business opportunities, managing a team, and maintaining key client relationships, along with competitive contract negotiations and market trend analysis.

Qualifications

• Proven B2B sales experience in HORECA / frozen foods.
• Strong network and understanding of the HORECA channel.
• Excellent leadership and negotiation skills.

Responsibilities

• Develop and execute HORECA sales strategy for frozen foods.
• Identify and target new business opportunities.
• Build and manage a team of regional sales managers.

Skills

B2B sales experience

Leadership skills

Negotiation skills

Knowledge of Dubai foodservice regulations

Network in HORECA

Job description

• Develop and execute the HORECA sales strategy for frozen foods across regions to achieve revenue and profitability targets.
• Identify and target new business opportunities within the HORECA segment, including hotels, restaurants, caterers, and QSR chains.
• Build, manage, and mentor a team of regional sales managers / executives to ensure optimal performance and market penetration.
• Maintain and grow relationships with key accounts and decision-makers in the HORECA space.
• Negotiate contracts, pricing, and terms with clients, ensuring competitive and profitable agreements.
• Monitor market trends, customer feedback, and competitor activities to inform business strategy.
• Collaborate with marketing, supply chain, and product development teams to ensure customer satisfaction and timely delivery.
• Forecast sales and prepare reports for senior management, including KPIs and progress against targets.
• Ensure compliance with all relevant food safety and quality standards.

Requirements :

• Proven B2B sales experience in HORECA / frozen foods.
• Strong network and understanding of the HORECA channel.
• Excellent leadership and negotiation skills.
• Knowledge of Dubai foodservice regulations.

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