Sales Head (Distribution) Pro-Audio / MI / Public Address Systems

SupportFinity™; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a dynamic Sales Head to lead its distribution division in the UAE. This role involves crafting and executing innovative sales strategies, nurturing key customer relationships, and driving revenue growth. The ideal candidate will possess over 15 years of progressive sales experience, particularly in professional audio and related sectors. You'll inspire a high-performing team while navigating market expansions in the GCC and Africa. If you're a results-driven leader with a passion for sales and customer engagement, this is an exciting opportunity to make a significant impact in a thriving company.

Qualifications

• 15+ years of sales experience in distribution, preferably in UAE and GCC.
• 5+ years in a senior leadership role with proven team management.

Responsibilities

• Develop and execute sales strategies to meet revenue targets.
• Manage key accounts and foster long-term customer relationships.

Skills

Sales Strategy

Customer Relationship Management

Market Development

Leadership

Negotiation

Data Analysis

Education

Bachelor's Degree

Master's Degree (preferred)

Tools

CRM Software

Sales Analytics Tools

Job description

Sales Head (Distribution) Pro-Audio / MI / Public Address Systems

Join to apply for the Sales Head (Distribution) Pro-Audio / MI / Public Address Systems role at Techniline Electronics

We are a leading UAE–based distributor and solutions provider specializing in professional audio systems, public address systems, musical instruments, and related AV equipment. For over three decades, our family-owned business has represented a global portfolio of brands and operated across multiple channels—physical shops, e-commerce, and specialized project sales. We take pride in fostering strong values, cultivating lasting relationships, and ensuring sustainable growth for all stakeholders.

Position Summary

As Sales Head (Distribution), you will develop and execute the sales strategy for our distribution division. You’ll be responsible for meeting revenue targets, identifying new markets, and nurturing top-tier customer relationships. The ideal candidate is a results-driven leader with deep industry expertise and a demonstrated ability to build and inspire successful sales teams.

Key Responsibilities

• Sales Strategy & Execution
• Define and implement a cohesive sales strategy that aligns with overall business goals.
• Set ambitious yet achievable sales targets and ensure sustained revenue growth.
• Identify new market opportunities and oversee expansion into targeted regions (e.g., GCC, Africa).
• Key Account Management
• Champion a “Key Account Manager” approach to deepen customer relationships and drive long-term partnerships.
• Implement robust CRM practices to optimize pipeline visibility and customer engagement.
• Recruit, mentor, and lead a high-performing sales team (distribution, B2B, and project-based).
• Establish clear KPIs and OKRs to measure performance and accountability.
• Foster a collaborative culture of continuous learning and innovation.
• Market & Business Development
• Monitor industry trends and emerging market needs to adjust product / brand positioning.
• Negotiate major deals and partnerships that reinforce our market leadership.
• Manage the sales budget and ensure efficient resource allocation.
• Provide accurate forecasts and performance reports, informing data-driven decision-making.
• Recommend investments in training and technology to maintain competitive agility.
• Cross-Functional Collaboration
• Collaborate with Marketing to align brand messaging and promotional strategies with sales objectives.
• Work closely with Product / Technical teams to stay current on product updates and differentiate our offerings.

Qualifications & Experience

• 15+ years of progressive sales experience in distribution in the UAE and GCC or Africa
• Experience within Professional Audio, PA Systems, Musical Instruments or related industries is highly preferred.
• 5+ years in a senior leadership role, with a track record of developing and managing high-performing teams.
• Demonstrated success in surpassing revenue targets and driving market expansion (GCC / Africa experience preferred).
• Exceptional communication, negotiation, and relationship-building skills.
• Advanced CRM usage and proficiency in sales analytics / reporting.
• Valid UAE driving license required.
• Strategic Vision : Ability to set and drive long-term goals.
• Data-Driven : Skilled at interpreting sales metrics and KPI insights.
• Leadership : Inspires teams and nurtures professional growth.
• Execution-Focused : Maintains disciplined follow-through on plans and targets.
• Customer-Centric : Prioritizes customer needs and tailors solutions accordingly.