Sales Director - Meeting Rooms

International Workplace Group plc; United Arab Emirates; On-site; USD 120,000 - 180,000; Full time

Job summary

A leading company in flexible workspace solutions seeks a dynamic Sales Director to spearhead its Meeting Rooms division. In this pivotal role, you will shape and execute transformative commercial strategies, aiming to scale the business into a major revenue stream. You will collaborate cross-functionally and engage key decision-makers to drive performance and optimize customer journeys.

Benefits

Competitive salary and bonuses

Global role with flexible working

Innovative culture and cutting-edge tools

Qualifications

• Proven senior sales/commercial leadership experience, ideally in hospitality.
• Ability to develop and implement high-impact strategies.
• Strong analytical skills and familiarity with CRM.

Responsibilities

• Build and execute a comprehensive commercial plan.
• Develop go-to-market strategies for meeting rooms.
• Monitor KPIs and adapt strategies based on feedback.

Skills

Sales Leadership

Analytical Skills

Strategic Thinking

Go-to-Market Strategy

Data-Driven Approach

Tools

MS Dynamics CRM

Job description

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This role can be based in Europe or the Middle East.

Job Purpose

We are seeking a dynamic and commercially driven Sales Director to lead a high-potential business unit focused on Meeting Rooms, with a vision to scale into a $500M revenue stream. The role involves shaping and executing a transformative commercial strategy, driving performance across our network, brands, sales channels, and optimizing pricing.

Key Responsibilities

Strategic Leadership

• Build and execute a comprehensive commercial plan.
• Develop go-to-market strategies including marketing, product positioning, and sales enablement.
• Utilize meeting room offerings to increase re-bookings and cross-sell services.
• Lead product performance reviews to drive revenue growth.
• Identify new revenue streams from meeting rooms.
• Achieve ambitious financial targets and scale the business to $500M.
• Analyze and optimize customer journeys across channels.
• Understand customer groups and channels for attraction and conversion.
• Engage key decision-makers and build partnerships.

Cross-functional Collaboration

• Partner with marketing, product, pricing, finance, and strategy teams.

Performance Management

• Monitor KPIs and adapt strategies based on market feedback.

Required Skills, Experience & Qualifications

• Proven senior sales or commercial leadership experience, ideally in hospitality, with a record of growth.
• Ability to develop and implement high-impact go-to-market strategies.
• Strong analytical skills with a data-driven approach.
• Strategic thinker with execution skills.
• Familiarity with MS Dynamics CRM.

What We Offer

• Competitive salary and bonuses.
• Global role with flexible working.
• Opportunity to shape a major revenue stream.
• Innovative culture and cutting-edge tools.

About the Company

IWG has led flexible working for over 30 years, with 3,500+ locations worldwide, including brands like Regus, Spaces, Signature, and HQ. We enable businesses to adopt hybrid working, supporting over 8 million people globally.

We serve over 80% of the Fortune 500, including Amazon, Netflix, EY, and Uber. The flexible workspace market is projected to grow 600% by 2023, and we aim to reach 30,000 centers, with a commitment to sustainability and net-zero emissions by 2040.

Recognized as a Leading Employer in 2022 and 2023, we celebrate diversity and our role in fostering a positive workplace culture.

Join us at https://careers.iwgplc.com/home.