Sales Director

SLS Production; Ajman; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Sales Manager with extensive experience in sound and lighting design. This role involves developing innovative sales strategies, managing high-profile client relationships, and leading a talented sales team to achieve ambitious revenue targets. The ideal candidate will be a proven leader with a strong background in the events industry, capable of driving business growth through exceptional client service and teamwork. If you are passionate about creating memorable experiences and thrive in a fast-paced environment, this opportunity is perfect for you.

Benefits

Flexible working options

Leadership Role

Join a market leader within Events / Conferences

Qualifications

• 8+ years of sales experience in events, exhibitions, or entertainment.
• Strong negotiation and communication skills with a proven sales record.

Responsibilities

• Develop and execute sales strategies to achieve revenue goals.
• Lead and mentor the sales team for performance objectives.

Skills

Sales Strategy

Business Development

Client Relationship Management

Negotiation Skills

Leadership

Market Analysis

Event Planning

Technical Production Knowledge

Education

Bachelor’s degree in Business or related field

Tools

CRM Systems

Sales Analytics Tools

Job description

SLS has been at the forefront of innovation in Sound, Light, AV, and Set Design, tackling some of the most challenging problems in the events industry. It has earned an enviable reputation for developing unique and innovative solutions.

We are seeking an experienced and professionally qualified individual in sound and lighting design to serve all of U.A.E.

The Role

Key Responsibilities

You will be responsible for:

• Sales Strategy & Business Development:
• Develop and execute sales strategies to achieve revenue goals.
• Identify and pursue new business opportunities across corporate, entertainment, and live event sectors.
• Build and maintain strong relationships with corporate clients, event organizers, and industry partners.
• Pitch event production solutions, including staging, AV, lighting, and technical services.

• Client Relationship Management:
• Serve as the primary point of contact for high-profile clients and event planners.
• Understand client needs and provide customized production solutions.
• Negotiate contracts, pricing, and service agreements to drive revenue growth.
• Ensure a seamless client experience from proposal to event execution.

• Team Leadership & Collaboration:
• Lead, mentor, and support the sales team to achieve performance objectives.
• Work closely with marketing, production, and operations teams to ensure seamless event execution.
• Conduct sales training, performance reviews, and professional development initiatives.

• Market Analysis & Reporting:
• Analyze market trends and competitor activities to maintain a competitive edge.
• Generate regular sales reports, forecasts, and insights for senior management.
• Monitor key performance indicators (KPIs) and adjust strategies accordingly.

• Event Execution & Support:
• Assist in planning and overseeing major events to ensure client satisfaction.
• Attend industry events and networking opportunities to expand the company's presence.
• Facilitate smooth handover processes from sales to event management teams.

Ideal Profile

• Bachelor’s degree in Business, Sales, Marketing, Hospitality, or a related field.
• Minimum of 8 years of sales experience, preferably in the events, exhibition, or entertainment industry.
• Proven track record of meeting and exceeding sales targets.
• Strong negotiation, communication, and relationship-building skills.
• Leadership experience with a focus on team development and performance management.
• In-depth knowledge of event planning, technical production, and industry trends.
• Ability to work flexible hours, including evenings and weekends, as needed.
• Willingness to travel as required.
• Knowledge of CRM systems and sales analytics tools.
• A valid driver’s license is an advantage.

What's on Offer?

• Flexible working options
• Join a market leader within Events / Conferences
• Leadership Role