Sales Coordinator

Coca Cola - Al Ahlia Beverages; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading beverage company is seeking a Sales Coordinator to support the Modern Trade team. This role will involve ensuring the efficiency of sales operations, managing documentation, and working closely with internal teams and external customers to enhance performance. The ideal candidate will have a Bachelor's degree and experience in the FMCG sector, along with strong analytical and communication skills.

Qualifications

• 1–3 years of experience in the FMCG or soft drinks industry.
• Proficient in Microsoft Excel, experience with SAP and Power BI is an advantage.
• Skilled in influencing and negotiating.

Responsibilities

• Ensure timely reporting and accurate sales documentation.
• Manage customer records and contracts.
• Develop relationships with internal stakeholders for task completion.

Skills

Attention to detail

Organizational skills

Communication

Collaboration

Analytical skills

Education

Bachelor's degree in Business Administration, Sales, Marketing, or related field

Tools

Microsoft Excel

PowerPoint

SAP

Power BI

Job description

Bachelor of Commerce, Bachelor of Business Administration

Nationality

Any Nationality

Any

Vacancy

1 Vacancy

Job Description

Role Overview

The Sales Coordinator supports the Modern Trade team by ensuring accurate, timely, and efficient execution of key sales operations and reporting. This role plays a pivotal part in accelerating team performance through data-driven insights, commercial documentation, and administrative coordination. The Sales Coordinator acts as a central point between internal teams and external customers to facilitate smooth, compliant, and customer-focused processes.

Key Responsibilities

• Ensure all daily reporting is sent to the Sales Team on time. Deliver accurate sales reports such as daily performance by Sales Executives and Supervisors (NSR/Volume), monthly channel review packs, and pack/brand-wise performance summaries.
• Create and update customer records in the system in line with business approvals and ensure timely deactivation/removal when required.
• Manage the end-to-end CDE process: raise BPMs for placement/removal, generate equipment codes, and ensure system accuracy.
• Ensure critical agreements are completed, drafted, and signed. Draft contracts, commercial proposals, and pricing letters; secure approvals and maintain physical archives of all signed agreements.
• Develop and maintain strong internal stakeholder relationships. Liaise effectively with Supervisors, Business Developers, Finance, and Customer Service to ensure seamless task completion.
• Seek opportunities for professional development to improve sales effectiveness. Engage in learning activities and proactively identify improvements to enhance reporting and coordination efficiency.
• Provide actionable monthly updates for Supervisors.
• Analyze PJP compliance by Sales Executives.
• Prepare vendor forms, price increase letters, and assist in offer creation.
• Support special projects, reviews, and audits as required.

Desired Candidate Profile

• Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.
• 1–3 years of experience in the FMCG or soft drinks industry in a Sales Coordinator or similar role, with a strong understanding of sales and distribution operations.
• Proficient in Microsoft Excel; experience with PowerPoint, SAP, and Power BI is an advantage.
• Excellent attention to detail, organizational, and time management skills.
• Strong communication, collaboration, and stakeholder management abilities.
• Skilled in influencing and negotiating with internal teams to ensure timely task completion.
• Proactive, analytical, and able to deliver results under pressure.

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