Sales Area Manager - Middle East

Evoca Group; Dubai; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A global leader in coffee equipment is seeking a Sales Area Manager in Dubai. The role focuses on driving sales growth and market share in the Middle East through effective sales strategies and strong customer relationships. Candidates should have proven sales experience, excellent leadership skills, and the ability to analyze market data. This position requires travel and offers a competitive salary.

Benefits

Competitive reward salary

Qualifications

• Proven sales experience in the coffee equipment or related industry.
• Strong leadership and team management skills; excellent communication, negotiation, and interpersonal skills.
• Ability to analyse market data and develop sales strategies.

Responsibilities

• Develop and execute sales strategies to achieve sales targets.
• Build and maintain relationships with key customers.
• Manage local team providing coaching and motivation.
• Monitor and report on sales performance.

Skills

Sales experience in coffee equipment or related industry

Leadership and team management skills

Excellent communication skills

Negotiation skills

Technical knowledge of coffee equipment

Tools

CRM software

Microsoft Excel

Job description

Who we are

Evoca Group is a world-leading producer of professional coffee and vending machines for out-of-home consumption, anchored in more than 90 years of coffee and vending heritage. Together, our broad portfolio of brands offers a complete range of products to bring great coffee and vending products to our ~10,000 customers — serving consumers across hotels, restaurants, office buildings, public spaces, and more.

Opportunity

We are looking for a Sales Area Manager

Objective of the position is to drive sales growth and market share within the Middle East geographic area. This involves developing and implementing sales strategies, building relationships with key customers, and analysing market trends with the responsibility of the related P&L.

Your responsibilities will be:

• Sales Strategies and Planning:
• Developing and executing sales strategies to achieve sales targets and revenue growth within the assigned territory
• Analyzing market trends, competitor activities, and customer needs to identify new business opportunities
• Creating sales forecasts and budgets for the area
• Identifying and developing new sales leads and expanding market coverage

• Customer Relationship Management:
• Building and maintaining strong relationships with key customers, including distributors, retailers, and end-users
• Negotiating contracts and pricing agreements
• Providing technical support and product demonstrations to customers
• Addressing customer inquiries and resolving issues

• Others:
• Managing local team providing coaching and motivation
• Providing input into product development and marketing strategies
• Participating in trade shows and industry events
• Managing sales expenses and budgets
• Monitoring and reporting on sales performance

To be successful in this role you’ll need to have:

• Proven sales experience in the coffee equipment or related industry
• Strong leadership and team management skills; excellent communication, negotiation, and interpersonal skills
• Ability to analyse market data and develop sales strategies; technical knowledge of coffee equipment and brewing processes

Nice to have:

• Experience working in the assigned area
• Participation in international trade shows
• Proficiency in CRM software, Excel, and other sales tools

What we offer:

Benefits: Competitive reward salary

Workplace: Middle East Area (Dubai). The position requires the availability to travel

We are committed to guarantee equal employment opportunities. We believe in respect, trust and empathy, in a work environment without discrimination.

We select candidates regardless of ethnicity, gender, age, disability, socioeconomic background or any other legally protected characteristic or conduct. During the entire recruiting and hiring process, the Company promotes the principles of equal opportunities, non-discrimination and transparency.