Sales Analyst eCommerce - UAE & Oman

MBRF; Dubai; On-site; AED 90,000 - 130,000; Full time

Job summary

MBRF is seeking an Analytics professional to join our global e-commerce team. You will analyze sales performance across channels, monitor KPIs, and develop dashboards to deliver actionable insights for management and commercial teams.

Responsibilities include forecasting, trend monitoring, ROI evaluation of campaigns, and collaboration with Sales, Finance, and Supply Chain to drive channel growth while upholding sustainability commitments.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Commerce, Economics, Data Analytics, or related field.
• 2-5 years of experience in E-Commerce, Sales Analytics, Commercial Analytics, Category Management, Business Intelligence, or related functions.
• Experience with retailer portals, sell-out data, and e-commerce reporting platforms is preferred.
• Advanced Excel skills and strong analytical capabilities.
• Experience developing dashboards and reports using Power BI or similar tools.

Responsibilities

• Analyze sales performance across customers, categories, brands, SKUs, and promotional activities to identify growth opportunities and performance drivers.
• Monitor e-commerce KPIs including sales, market share, availability, assortment, pricing, conversion, and promotional effectiveness.
• Develop and maintain dashboards, scorecards, and automated reports for management and commercial teams.
• Support business planning with forecasting analysis, trend monitoring, and performance reporting.
• Evaluate promotional campaigns and customer activities, measuring ROI and recommending optimizations.
• Monitor digital shelf execution: assortment, availability, pricing, product content, visibility standards.
• Analyze retailer portal data, sell-out information, and marketplace performance metrics to identify opportunities and risks.
• Conduct category reviews and market analyses using Nielsen and internal data to support decision-making.
• Collaborate with Sales, Trade Marketing, Finance, Supply Chain, and external e-commerce partners to support channel growth.
• Provide insights to improve sales performance, profitability, online execution, and customer experience across e-commerce channels.
• Comply with sustainability guidelines and governance commitments.

Skills

Strong analytical skills

Problem solving

Data visualization

Reporting capabilities

Stakeholder management

Communication skills

Attention to detail

Continuous improvement

Multi-priority management

Education

Bachelor’s degree in Business Administration, Marketing, Commerce, Economics, Data Analytics, or related field

Tools

Power BI

Excel

Job description

How about building your career at one of the world’s largest food companies? Come work at MBRF, a company present in the lives of thousands of families around the world. From the simplest moments to the most special ones, we nourish life through quality, innovation, and the people who make everything happen.

What will you be doing at MBRF?

• Analyze sales performance across customers, categories, brands, SKUs, and promotional activities to identify growth opportunities and performance drivers.
• Monitor e-commerce KPIs including sales, market share, availability, assortment, pricing, conversion, and promotional effectiveness.
• Develop and maintain dashboards, scorecards, and automated reports to provide actionable insights for management and commercial teams.
• Support business planning by delivering accurate forecasting analysis, trend monitoring, and performance reporting.
• Evaluate promotional campaigns and customer activities, measuring ROI and providing recommendations for future optimization.
• Monitor digital shelf execution, ensuring compliance with assortment, availability, pricing, product content, and visibility standards.
• Analyze retailer portal data, sell-out information, and marketplace performance metrics to identify opportunities and risks.
• Conduct category reviews and market analyses using Nielsen, customer, and internal business data to support commercial decision‑making.
• Collaborate with Sales, Trade Marketing, Finance, Supply Chain, and external e-commerce partners to support channel growth objectives.
• Provide insights and recommendations that improve sales performance, profitability, online execution, and customer experience across e-commerce channels.
• Comply with MBRF Sustainability Policy guidelines, ensure adherence to MBRF Sustainability Plan through activities in its routines that promotes compliance with the indicators and global ESG (Environmental, Social and Governance) commitments of the Company, ensuring the connection between its actions and sustainable development in the MBRF chain.

What competencies are key to this role?

• Bachelor’s degree in Business Administration, Marketing, Commerce, Economics, Data Analytics, or a related field.
• 2-5 years of experience in E-Commerce, Sales Analytics, Commercial Analytics, Category Management, Business Intelligence, or related commercial functions.
• FMCG industry experience is preferred.
• Experience working with retailer portals, sell‑out data, and e‑commerce reporting platforms.
• Advanced Microsoft Excel skills with strong analytical capabilities.
• Experience developing dashboards and business reports using Power BI or similar visualization tools.
• Strong understanding of e‑commerce KPIs, digital shelf metrics, and commercial performance indicators.
• Experience utilizing Nielsen or other market intelligence data sources is considered an advantage.
• Fluent in English; Arabic is considered an advantage.

What competencies are key to this role?

• Strong analytical and problem‑solving skills.
• Excellent data visualization and reporting capabilities.
• Commercial and financial acumen.
• Strong stakeholder management and communication skills.
• Ability to translate complex data into actionable business insights.
• Strong attention to detail and commitment to accuracy.
• Proactive mindset with a continuous improvement approach.
• Ability to manage multiple priorities in a fast‑paced commercial environment.

What can you expect from MBRF?

• Being part of a global, collaborative and dynamic working environment.
• Strong corporate culture with commitments to customers, employees and the communities we serve.
• Vertical, horizontal and cross‑functional growth opportunities.
• Competitive compensation and benefits package.