Role in Marketing

Emaar; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in real estate development is seeking a Senior Marketing Manager for EMAAR Malls. The role involves developing marketing strategies to enhance brand recognition, managing campaigns across various channels, and analyzing market trends. Ideal candidates should have 3-5 years of experience in a senior marketing role. This is an exciting opportunity to contribute to innovative marketing initiatives in a dynamic environment.

Qualifications

• 3-5 years in a senior marketing role, preferably in retail or hospitality.
• Strong understanding of digital marketing trends and customer segmentation.
• Exceptional project management skills.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Plan and oversee marketing campaigns across channels.
• Analyze market research and consumer trends.

Skills

Digital marketing

Social media

Communication

Project management

Data analysis

Education

Bachelor's degree in Marketing

Business Administration

Tools

CRM software

Marketing analytics tools

Job description

About the Company:

Emaar Properties is one of the world’s most valuable and admired real estate development

companies. With proven competencies in properties, shopping malls & retail and hospitality & leisure, Emaar shapes new lifestyles with a focus on design excellence, build quality and timely delivery.

Emaar Malls (EMG) offers a gross leasable area of over 9.5 million sqft in Dubai. Emaar’s mall assets

include The Dubai Mall, Dubai Marina Mall, Dubai Hills Mall, Dubai Creek Harbor, Souk Al Bahar,

Downtown Boulevard and its surrounding Communities, Regional & Community Centers (R&C), Gold & Diamond Park and several assets designated for office accommodation and commercial use.

Key Responsibilities:

Develop and execute comprehensive social media and marketing strategies aligned with the

company's objectives to drive foot traffic and enhance brand recognition for EMAAR Malls.

• Plan and oversee the implementation of marketing campaigns across various channels, including

social media, print, events, and partnerships.

• Collaborate with the marketing team to create compelling content, promotional materials, and

advertising campaigns that resonate with the target audience.

• Conduct market research, analyze consumer trends, and gather insights to identify opportunities

for growth and refine marketing strategies accordingly.

• Manage budgets effectively, monitor campaign performance, and provide regular reports on key

metrics, ROI, and effectiveness of marketing initiatives.

• Work closely with internal stakeholders, external agencies, and tenants to ensure cohesive brand

messaging and alignment with business goals.

• Stay updated with industry trends, competitor activities, and emerging marketing technologies to

recommend innovative approaches for EMAAR Malls' marketing efforts.

• Manage and interact with tenant partners and agencies while collaborating and delivering on key

operational tasks such as managing website key-visuals and brand collaterals.

• Identify and report inefficiencies in marketing process and validate methods to streamline and

automate processes.

• Proven track record in digital marketing, social media and display advertising campaigns.

• Excellent communication and interpersonal skills, with the ability to engage and influence

stakeholders at all levels.

Qualifications and Experience:

• Bachelor's degree in Marketing, Business Administration, or a related field.

• Proven experience 3-5 years in a senior marketing role within the retail, real estate, or

hospitality industry, preferably in a mall management capacity.

• Strong understanding of marketing principles, digital marketing trends, and customer

segmentation strategies.

• Exceptional project management skills with the ability to multitask and prioritize in a fast paced

environment.

• Excellent communication, negotiation, and presentation abilities.

• Proficiency in data analysis tools, CRM software, and marketing analytics to track and measure

campaign performance.