RLS - Parent Relations Executive

Dubai Government; Dubai; On-site; AED 134,000 - 201,000; Full time

Job summary

Rashid and Latifa Schools Establishment in Dubai seeks an experienced customer relations professional to support parents, coordinate communications, and assist with admissions processes. Bilingual Arabic/English is required, with a strong service mindset and high organizational standards.

You will supervise front-desk staff, handle confidential information, collaborate with safeguarding teams, and maintain CRM records while ensuring SLA compliance. UAE national preference may apply.

Qualifications

• Bachelor’s degree in business administration, communication, or related field.
• Minimum two years’ experience in a customer service role.
• Knowledge of educational systems and school policies.
• Understanding of safeguarding and preventive practices.
• UAE Nationals with customer service experience (preferred).
• Experience engaging with VIP stakeholders.

Responsibilities

• Set an exemplary tone for the RLS community through modelling the school's Purpose, Principles, Practices and Values.
• Implement parent relations strategies to ensure a seamless parent experience
• Organise and support social, networking and community events
• Conduct school tours, open days and promotional activities to support enrolment
• Maintain transparent and effective communication with all parents
• Address parent enquiries, feedback and concerns promptly through approved channels
• Support parents with educational or behavioural concerns in collaboration with pastoral and safeguarding teams
• Record and manage all parent and student interactions in the CRM system, ensuring SLA compliance and appropriate escalation
• Coordinate parent induction sessions for new families
• Support parents during drop-off and pick-up times in coordination with Reception
• Collect and analyse parent feedback and satisfaction surveys
• Conduct exit interviews and update records for departing families
• Prepare regular reports on parent enquiries and feedback to support continuous improvement
• Support the admissions team when required
• Carry out administrative tasks as directed by leadership
• Ensure compliance with all RLS policies, procedures and codes of conduct
• Maintain punctuality and attendance during core working hours
• Act as line manager for the Receptionist and Administrative Assistant, ensuring service quality and operational efficiency
• Provide operational cover when required to ensure continuity of service
• Fluent in Arabic and English
• Proven experience in customer relations or customer service
• Strong administrative and multitasking skills
• Excellent interpersonal and communication abilities
• Creative problem-solving skills
• Competence in digital platforms and technology
• Ability to handle confidential and sensitive information
• Ability to work independently and collaboratively
• Strong understanding of local culture and traditions

Skills

Fluent Arabic & English

Customer service experience

Administrative skills

Interpersonal communication

Digital literacy

Discretion & confidentiality

Independent & collaborative

Cultural awareness

Education

Bachelor’s degree in business administration or related field

Tools

CRM familiarity

Job description

About Rashid and Latifa Schools Establishment:

Established under Law No. (11) of 2022, Rashid and Latifa Schools (RLS) is a unified educational institution that brings together Latifa School for Girls (founded in 1982) and Rashid School for Boys (founded in 1986). Both schools were originally created by Royal Decree of the late Ruler of Dubai, His Highness Sheikh Maktoum Bin Rashid Al Maktoum, with the vision of delivering world-class education to Emiratis and expatriates alike. As two of Dubai’s oldest and most prestigious schools, RLS has educated generations of leaders and influential figures, including His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai and Minister of Finance, His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Women’s Establishment, and Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture. Today, RLS continues this legacy as a modern, integrated institution, dedicated to nurturing excellence and preparing future generations of leaders.

• Set an exemplary tone for the RLS community through modelling the school's Purpose, Principles, Practices and Values.


• Implement parent relations strategies to ensure a seamless parent experience


• Organise and support social, networking and community events


• Conduct school tours, open days and promotional activities to support enrolment


• Track and coordinate school events requiring parental involvement


• Maintain transparent and effective communication with all parents


• Address parent enquiries, feedback and concerns promptly through approved channels


• Support parents with educational or behavioural concerns in collaboration with pastoral and safeguarding teams


• Record and manage all parent and student interactions in the CRM system, ensuring SLA compliance and appropriate escalation


• Coordinate parent induction sessions for new families


• Support parents during drop-off and pick-up times in coordination with Reception


• Collect and analyse parent feedback and satisfaction surveys


• Conduct exit interviews and update records for departing families


• Prepare regular reports on parent enquiries and feedback to support continuous improvement


• Support the admissions team when required


• Carry out administrative tasks as directed by leadership


• Ensure compliance with all RLS policies, procedures and codes of conduct


• Maintain punctuality and attendance during core working hours


• Act as line manager for the Receptionist and Administrative Assistant, ensuring service quality and operational efficiency


• Provide operational cover when required to ensure continuity of service


• Fluent in Arabic and English


• Proven experience in customer relations or customer service


• Strong administrative and multitasking skills


• Excellent interpersonal and communication abilities


• Creative problem-solving skills


• Competence in digital platforms and technology


• Ability to handle confidential and sensitive information


• Ability to work independently and collaboratively


• Strong understanding of local culture and traditions

Desirable Qualities

• Bachelor’s degree in business administration, Communication, or a related field


• Minimum two years’ experience in a customer service role


• Knowledge of educational systems and school policies


• Understanding of safeguarding and preventive practices


• UAE Nationals with customer service experience


• Experience engaging with VIP stakeholders

Personal Qualities

The ideal candidate demonstrates:

• Professional Communication: Active listening and strong relationship-building skills


• Customer Focus: Friendly, flexible, observant and responsive


• Organisation: Efficient and structured, with attention to detail


• Flexibility: Ability to adapt and perform under changing conditions


• Cultural Awareness: Respect for diverse cultural backgrounds


• Problem Solving: Proactive, decisive and solution-oriented approach


• Multitasking: Ability to manage multiple priorities effectively


• Teamwork: Strong collaboration and team engagement


• Trustworthiness: Absolute discretion and confidentiality