Retail Marketing Director — Footfall & Brand Growth

Dubai Holding Asset Management; Dubai; On-site; AED 300,000 - 600,000; Full time

Job summary

Dubai Holding Asset Management is seeking a senior marketing leader to develop and execute the retail portfolio's marketing strategy across 30+ assets. You will drive footfall, tenant engagement and commercial growth while leading a team of ~15, aligning with leasing and asset management priorities.

The role requires extensive experience in retail marketing, budget governance and cross-functional leadership within the UAE market.

Qualifications

• Minimum 10 years of relevant marketing experience, incl. 5+ years in senior leadership.
• Proven track record across shopping malls, retail real estate or lifestyle destinations.
• Experience managing large budgets and multi-asset campaigns.

Responsibilities

• Develop and govern annual asset-level marketing plans aligned with corporate strategy.
• Lead campaigns, events, sponsorships and partnerships to drive footfall and tenant trading.
• Oversee budgets, agency management, and performance reporting.
• Collaborate with Heads of Communications, PR, Digital and Branding to integrate programmes.
• Build tenant engagement and oversee cross-functional execution across teams.

Skills

Marketing strategy

Leadership

Budget management

Brand management

Digital marketing

Campaign management

Partnerships

People management

Strategic thinking

Negotiation

Analytics

CRM

AI-enabled marketing tools

Education

Bachelor's degree in Marketing or related field

Master's degree or MBA preferred

Tools

CRM systems

Analytics tools

AI marketing tools

Job description

Dubai Holding Asset Management is seeking a senior marketing leader to develop and execute the retail portfolio's marketing strategy across 30+ assets. You will drive footfall, tenant engagement and commercial growth while leading a team of ~15, aligning with leasing and asset management priorities.

The role requires extensive experience in retail marketing, budget governance and cross-functional leadership within the UAE market.