Job Overview:
The job holder will be responsible for managing respective Babyshop outlets in their area so as to ensure maximum sales, maximum profitability, effective stock management to increase customer satisfaction and ensure continued business growth. The job holder will also be responsible for maintaining the desired visual merchandising, retail operations, customer service, replenishment, recovery standards in his/her area in the outlet in all aspects. The job holder is also responsible for sponsoring and coaching the team and drive continuous improvements.
Sales and Commercial Performance of the Area
- Maximize sales and profitability of the area
- Formulate and implement store strategies and procedures
- Coach Store Managers to use commercial information effectively
- Control costs within budgetary guidelines
- Promote awareness of local trading patterns, the trading environment and competitor activity
- Identify internal and external commercial opportunities
- Maximize productivity in stores through effective deployment of resources
- Increase market share in the area and study competition regularly
- Monitor and control expenses (overtime, local, stock and consumables) through efficient store operations
- Look at prospective sites and evaluate new sites
Operational Standards and Management
- Execute new store openings and revamp existing stores
- Ensure promotions are implemented according to guidelines and that local/seasonal promotional opportunities are identified and maximized.
- Ensure maintenance and regular review of store operational and corporate standards leading to standardization of systems
- Monitor inventory management systems within the area (stock availability, order management, back store management, stock consolidation and transfer)
- Ensure on time stock count and effective stock management (right product is available at the right time in all stores)
- Monitor staffing levels in stores within the area to ensure resources are effectively deployed
- Monitor store administration through periodical store visits and retail meetings to maximize operational efficiency within the area
- Ensure all the stores are in compliance with all employment and state laws, health and safety standards
- Ensure all the stores portrays the company image in all aspects of personal presentation and adheres to the company dress code as laid out by the Company
- Maintain best retail standards in all stores as per market positioning of the brand
- Initiate timely action on slow moving and non-moving products
- Furnish regular product feedback to the senior management and the buying department.
- Supervise the visual merchandising function to ensure that they support the brand and intended theme.
- Execute and monitor stores for events like sale, promotions etc.
People Management
- Support induction & training of new recruits through buddy system
- Manage, develop and motivate staff to increase sales and improve efficiency
- Ensure right mix of staffing across all showrooms
- Train/Assist Store Managers in conducting staff welfare activities
- Ensure that all new recruits understand their job and settle down well within the company
- Assist Store Managers in grievance handling and disciplinary actions
- Ensure skill development of staffs through Job rotation and Learning & Development
- Monitor and appraise the performance of staffs in coordination with managers and developing individual career plans.
- Set KPIs for direct reports and conduct performance appraisal
- Oversee staff deployment and drive motivation levels of the direct reportees
- Monitor staff welfare and facilitate complaint resolution
- Ensure effective resource planning and succession planning
Customer Focus
- Implements a high standard of customer focus within the store in the area through effective coaching
- Regularly assesses customer service standards within store/ mall
- Ensure that customer satisfaction is maintained at the highest level in all stores
- Assess mystery shopping feedback and prepare action plan for improvement
- Create seamless customer service orientation among store employees by ensuring timely and efficient customer service
Qualifications:
- At least 10 years of work experience in fashion retail on a similar role
- 5 years in retail fashion industry handling atleast 10-15 stores.
- In depth knowledge of fashion business and retail industry
- Good Knowledge of Merchandising, Stock Management and Inventory processes
- Drive for achieving key sales metrics