Research Analyst

Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi); Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading tourism organization is seeking a Marketing Analyst to enhance their data-driven decision-making. The successful candidate will support digital marketing initiatives, analyze performance data, and assist in implementing AI solutions. This role requires a proactive individual with excellent analytical skills and experience in digital marketing analytics tools.

Qualifications

• 3-5 years of relevant experience in marketing analytics or a similar data-driven role.
• Experience integrating marketing data sources with centralized platforms is preferred.
• Familiarity with A/B testing tools and interpreting results.

Responsibilities

• Assists in the implementation of digital tracking solutions and data collection.
• Collects and analyzes marketing performance data to assess campaign effectiveness.
• Design and implement AI models to address key business challenges.

Skills

Fluency in English

Managing timelines

Data analysis

Cross-functional team collaboration

Analytical skills

Education

Bachelor's degree in Marketing, Business Administration, Statistics, Data Science, or Computer Science

Tools

Google Analytics 360

Google Tag Manager

Python

SQL

Looker Studio

Job description

Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi)

Supports the tracking, analysis, and reporting of marketing performance data across channels. Assists with tagging, A/B testing, and platform integration to generate insights that inform strategy, monitor and report on campaign performance, and strengthen data-driven decision-making for tourism marketing initiatives.

Key responsibilities

Marketing data systems and tracking implementation

• Assists in the implementation and maintenance of digital tracking solutions, including Google Tag Manager, to ensure accurate and consistent data collection across all platforms.
• Supports tagging, pixel creation, and UTM deployment for campaign monitoring and attribution tracking in alignment with media and web teams.
• Contributes to the integration of digital marketing platforms with data warehouses and lakes to centralize and automate data collection, ensuring reliability and scalability of insights.
• Aids in establishing standardized data governance practices and protocols for marketing performance measurement.

Performance analysis and campaign reporting

• Collects and analyzes marketing performance data from platforms such as Google Analytics 360, Google Display & Video 360, BigQuery, and Looker Studio to assess campaign effectiveness.
• Assists in conducting A/B and multivariate tests using platforms like Optimizely to support data-led optimizations and user experience enhancements.
• Generates routine and ad hoc reports to monitor and evaluate campaign outcomes, channel performance, and audience behavior across paid, owned, and earned media.
• Supports the team in translating insights into actionable recommendations to inform strategy and improve marketing decision-making.

AI development and implementation

• Design, develop, and implement AI models and algorithms to address key business challenges, improve analytical processes, and enhance decision-making capabilities.
• Collaborate with cross-functional teams including data scientists, software developers, and business stakeholders to understand requirements and translate them into scalable, AI-driven solutions that support marketing and research objectives.
• Monitoring and evaluating the performance of AI systems, adjusting as necessary to improve outcomes.
• Providing technical expertise and guidance on AI-related projects and initiatives.

Shared activities

• Maintains organized documentation and ensures timely availability of reports, dashboards, and tracking records for internal stakeholders.
• Keeps abreast of industry trends, digital tools, and analytics best practices to support the evolution of marketing measurement capabilities.
• Performs additional tasks and responsibilities as requested by the line manager, in accordance with departmental policies and procedures.
• Adheres to all internal processes and standards to ensure consistency, accuracy, and data integrity in the team s analytics efforts.

Communications and business relationships

Internal

• Planning, Strategy and Operations Department

Other relevant departments and divisions

External

• Relevant external institutions/companies

Relevant stakeholders/partners

Qualifications

Bachelor s degree in Marketing, Business Administration, Statistics, Data Science, Computer Science, or a related field

Experience

3 5 years of relevant experience in marketing analytics, digital performance analysis, or a similar data-driven role.

Skills

• Language: Fluency in written and spoken English
• Managing timelines, deliverables, and prioritizing tasks across multiple campaigns or requests.
• Critical for spotting data anomalies, validating campaign tracking, and ensuring accurate reporting.
• Works well with cross-functional teams including media agencies, IT, marketing, and creative teams.
• Analyze large datasets to extract meaningful insights and patterns that can inform AI model development.
• Able to explain technical insights to marketing managers, creatives, or leadership clearly and concisely.
• Proficiency in digital analytics tools such as Google Analytics 360, Google Display & Video 360, Google Tag Manager, and BigQuery.
• Familiarity with A/B and multivariate testing tools (e.g., Optimizely, Google Optimize) and interpreting experiment results.
• Working knowledge of Python, SQL and data manipulation in large datasets is an advantage.
• Experience integrating marketing data sources with centralized platforms or data lakes is preferred.
• Understanding of how to connect marketing platforms via API or tools like Supermetrics or Funnel.io.
• Strong analytical, critical thinking, and data visualization skills with the ability to communicate complex insights clearly.
• Familiarity with data privacy regulations (e.g., GDPR) and best practices in data governance.
• Knowledge of dashboarding tools such as Looker Studio, Tableau, Datorama, or Power BI is desirable.
• Previous experience in government, tourism, or destination marketing sectors is a plus

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Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi)