Regional Marketing Manager MEA

Client of Michael Page
Dubai
AED 120,000 - 200,000
Job description

Our client is a global multinational looking to grow their team in Dubai and hire a Regional Marketing Manager MEA to lead strategic marketing efforts across the MEA (Middle East & Africa) region.

About Our Client

Our client is a global multinational looking to grow their team in Dubai and hire a Regional Marketing Manager MEA to lead strategic marketing efforts across the MEA (Middle East & Africa) region.

Job Description

  • Develop and execute go-to-market strategies aligned with business objectives across multiple platforms and regions.
  • Conduct installed base analysis to identify opportunities that enhance customer loyalty, retention, and share of wallet.
  • Prepare and deliver engaging, informative marketing content tailored to regional audiences.
  • Develop and implement product pricing strategies and commercial structures.
  • Lead the planning and execution of impactful campaigns, conferences, and workshops to drive brand awareness and lead generation.
  • Manage and optimize the regional marketing budget.
  • Analyze the performance of all marketing activities, using data to drive future improvements.
  • Oversee branding, advertising, and promotional campaigns, including digital marketing efforts.
  • Collaborate with cross-functional teams and global counterparts to implement regional product portfolio strategies.
  • Conduct market screening and research to support new product launches and identify growth opportunities.

The Successful Applicant

The ideal candidate for the role:

  • 10+ years of marketing experience in the medical devices industry, with a strong preference for those with exposure to surgical lasers, endoscopy, robotics, or related surgical technologies.
  • In-depth knowledge of the Middle East market, with reasonable exposure to African markets.
  • Proven success in driving market expansion, product launches, and brand development.
  • Strong understanding of marketing strategies, branding, and multi-channel campaign execution.
  • Excellent leadership, analytical, and communication skills.
  • Arabic speaker is essential; French is a plus.
  • Business fluency in English.
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