Regional Marketing Manager MEA

Client of Michael Page; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

An established industry player is seeking a Regional Marketing Manager to spearhead marketing strategies across the MEA region. This pivotal role involves developing and executing go-to-market strategies, enhancing customer loyalty, and leading impactful marketing campaigns. The ideal candidate will have over 10 years of experience in the medical devices sector, with a strong emphasis on surgical technologies. You will collaborate with cross-functional teams to implement strategies that drive brand awareness and market expansion. If you are a strategic thinker with excellent leadership skills and a passion for marketing, this opportunity is perfect for you.

Qualifications

• 10+ years of marketing experience in the medical devices industry.
• In-depth knowledge of the Middle East market with exposure to African markets.

Responsibilities

• Develop and execute go-to-market strategies aligned with business objectives.
• Lead impactful campaigns, conferences, and workshops to drive brand awareness.

Skills

Marketing Strategy

Leadership

Analytical Skills

Communication Skills

Brand Development

Multi-channel Campaign Execution

Customer Loyalty Enhancement

Market Analysis

Education

Bachelor's Degree in Marketing or related field

Job description

Our client is a global multinational looking to grow their team in Dubai and hire a Regional Marketing Manager MEA to lead strategic marketing efforts across the MEA (Middle East & Africa) region.

About Our Client

Our client is a global multinational looking to grow their team in Dubai and hire a Regional Marketing Manager MEA to lead strategic marketing efforts across the MEA (Middle East & Africa) region.

Job Description

• Develop and execute go-to-market strategies aligned with business objectives across multiple platforms and regions.
• Conduct installed base analysis to identify opportunities that enhance customer loyalty, retention, and share of wallet.
• Prepare and deliver engaging, informative marketing content tailored to regional audiences.
• Develop and implement product pricing strategies and commercial structures.
• Lead the planning and execution of impactful campaigns, conferences, and workshops to drive brand awareness and lead generation.
• Manage and optimize the regional marketing budget.
• Analyze the performance of all marketing activities, using data to drive future improvements.
• Oversee branding, advertising, and promotional campaigns, including digital marketing efforts.
• Collaborate with cross-functional teams and global counterparts to implement regional product portfolio strategies.
• Conduct market screening and research to support new product launches and identify growth opportunities.

The Successful Applicant

The ideal candidate for the role:

• 10+ years of marketing experience in the medical devices industry, with a strong preference for those with exposure to surgical lasers, endoscopy, robotics, or related surgical technologies.
• In-depth knowledge of the Middle East market, with reasonable exposure to African markets.
• Proven success in driving market expansion, product launches, and brand development.
• Strong understanding of marketing strategies, branding, and multi-channel campaign execution.
• Excellent leadership, analytical, and communication skills.
• Arabic speaker is essential; French is a plus.
• Business fluency in English.