Regional Marketing Manager - APJMEA (Temp Cover)

IFS; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading software company is looking for a Marketing Manager to develop regional marketing strategies and drive lead generation efforts. The ideal candidate will have strong B2B marketing experience, particularly in the software industry, and excellent leadership skills. They will be responsible for implementing marketing plans that align with global objectives and enhancing brand awareness in the regional market.

Qualifications

• Experience in B2B marketing, especially in the software industry.
• Fluent in English; knowledge of Arabic or Japanese is a bonus.
• Proven ability to manage budgets and projects.

Responsibilities

• Develop and implement regional marketing strategy.
• Own lead generation and account-based marketing efforts.
• Collaborate with central marketing to localize campaigns.

Skills

Strategic and analytical capabilities

Relationship building skills

Team leadership

B2B marketing experience

Effective verbal and written communication

Education

University degree in business or marketing

Job description

Overview

Job Description - Role: Responsible for the regional marketing strategy and delivery of the regional marketing plan to drive lead generation, increase brand awareness, as well as support customer retention. You will be responsible for increasing the pipeline both for new accounts as well as installed base. Your primary objectives will be to generate newly qualified leads and support the progression of those leads through to close. In focusing on this, your work will also support increasing brand awareness both in target segments and across the industry at large.

Responsibilities

• Set the regional marketing strategy aligned to the regional business plan and global marketing objectives. Ensure the strategy and resulting marketing plan is led by the regional Go-To-Market (GTM) and Territory Plans, with integration to related functions (specifically : Sales and Partner & Alliances)
• Own lead generation in the core industries that IFS focuses on in region (aligned to GTM and Territory Plans)
• Responsible for identifying, researching and positioning IFS with high potential companies as well as contribute to developing and presenting value propositions in cooperation with the Business Development team and the respective Sales Managers (i.e. account based marketing or ABM).
• Overall responsibility for developing and implementing a marketing plan for our install base of customers. Responsibilities include analyzing and identifying opportunities for upgrades and add on sales as well planning, successful execution and follow up on a diverse range of customer retention and development activities
• Collaborate with the central marketing team to build industry campaigns, and then own the localization and implementation across the region
• Ownership of local marcom activities including running events and both internal & external communications – working with appointed agencies as required
• Monitor, review and report on all marketing activity and results
• Support regional management with pipeline, market and segment insight and analysis
• Implement and manage strategic brand-building activities to support the long-term growth of IFS within the region in accordance with the global brand initiatives
• Lead, grow and develop the APJMEA marketing team in line with the regional business plan
• Budget responsibility. Plan, forecast and submit budget requirements
• Manage external productions, deliveries and regionally specific sales enablement material

Qualifications

• Strong strategic and analytical capabilities
• Strong relationship building skills
• Strategic and operational focus / balance
• Effective verbal and written communication of English
• Demonstrates initiative with a results orientation, while exhibiting strong drive and leadership skills
• Team leadership and people development
• Experience of B2B marketing, especially in the software industry
• Understanding of industrial software space, including ERP, Enterprise Asset Management (EAM) and Service Management (FSM and ESM)
• Knowledge and appreciation of the six key industry IFS focuses on
• University degree with a business or marketing degree (preferred)
• Experienced in B2B marketing environment working with strategic marketing, preferably within the software industry.
• Experience working with sales and with Partners (SIs and also the Channel)
• Project management
• Budget responsibility
• Fluent English. Other languages covered in the region (especially Arabic and Japanese) are a benefit

Additional Information

• High level of motivation
• Good at communicating; be able to communicate at all levels and types of employees within a company
• Be able to think strategically and see the whole picture
• Social and outgoing, the ability to talk to people, a good relation builder
• Structured
• Proactive and independent
• Flexible and adaptable
• Enterprising and daring
• IFS-ambassador: represent IFS in a professional way
• Alignment to the IFS values of: Agile, Collaborative, Grit and Trustworthy