Public Relations (PR) Manager – Real Estate

Confidential Company; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

An established industry player is seeking a dynamic Public Relations Manager to lead external communications and media relations in the real estate sector. This role is pivotal in enhancing brand awareness and positioning the company as a thought leader. The ideal candidate will have a proven track record of securing high-impact media coverage and possess strong relationships with journalists and influencers. You will be responsible for developing PR strategies, drafting compelling content, coordinating media events, and providing guidance to senior leadership. If you are a strategic thinker with excellent storytelling skills and a passion for real estate, this opportunity is perfect for you.

Qualifications

• 5+ years of PR experience, especially in real estate.
• Strong writing and editing skills with a strategic mindset.

Responsibilities

• Develop and execute a comprehensive PR strategy.
• Build relationships with media and manage press events.
• Monitor industry trends and manage reputational risks.

Skills

Media Relations

Public Relations Strategy

Storytelling

Crisis Communication

Networking

Writing and Editing

Education

Bachelor's degree in Public Relations

Bachelor's degree in Communications

Bachelor's degree in Journalism

Tools

Analytics Tools

Job description

Public Relations (PR) Manager – Real Estate

As the PR Manager, you will lead all external communications and media relations efforts. You’ll play a critical role in building brand awareness, positioning the company as an industry thought leader, and managing our reputation. You must have a proven track record of securing high-impact media coverage and an existing network of relevant media contacts, especially within the real estate, business, and lifestyle sectors.

1. Develop and execute a comprehensive PR strategy aligned with the company’s brand and business objectives.
2. Build and maintain strong relationships with national and regional media, journalists, bloggers, and influencers—especially those focused on real estate, business, lifestyle, and architecture.
3. Proactively pitch stories, thought leadership pieces, interviews, and press releases to top-tier media.
4. Draft and oversee creation of PR content including press releases, media kits, speeches, bylines, and executive bios.
5. Coordinate media interviews, press events, and site tours to generate coverage for our developments.
6. Monitor media coverage and industry trends to identify PR opportunities and manage potential reputational risks.
7. Act as a company spokesperson when appropriate; provide media training and guidance to senior leadership.
8. Collaborate with marketing, social media, and digital teams to ensure message consistency and amplify PR efforts.
9. Maintain and update the media database, and track PR results using analytics tools.

Desired Candidate Profile

1. Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
2. 5+ years of PR experience, with at least 2–3 years in the real estate industry.
3. Demonstrable success in securing top-tier media coverage (please provide a portfolio or links).
4. Strong relationships with journalists, editors, and influencers—particularly in real estate, business, and lifestyle media.
5. Excellent writing, editing, and storytelling skills.
6. Strategic thinker with the ability to manage multiple projects in a fast-paced environment.
7. Experience with crisis communication and reputation management is a plus.