Public Relations Manager

Five Hotels and Resorts; United Arab Emirates; On-site; AED 90,000 - 130,000; Full time

Job summary

Five Hotels and Resorts in Dubai-based portfolio seeks a Public Relations professional to lead media relations, campaigns, and brand storytelling across its properties. You will develop proactive PR strategies, manage press events, and build editorial content that echoes FIVE's voice.

The role requires 2+ years PR experience (agency a plus), English fluency, and hotel pre-opening exposure. Arabic knowledge is a plus in this Middle East-focused position.

Qualifications

• Bachelor's degree in PR, communications, journalism, or related field.
• Minimum 2 years of PR experience; agency experience preferred.
• Hotel pre-opening experience preferred.
• Fluency in English; Arabic knowledge is a plus.
• Strong media landscape knowledge and regional media networks.
• Ability to multitask and meet tight deadlines in a fast-paced hotel environment.
• Excellent organization and attention to detail.
• Proactive, solution-oriented, and creative with collaborative/independent work style.

Responsibilities

• Develops proactive PR strategies to promote FIVE and enhance brand reputation.
• Launch PR campaigns for new hotel openings with extensive media coverage.
• Build and maintain relationships with local, regional, and international media outlets.
• Oversee press releases, quotes, articles and communications reflecting FIVE's tone.
• Craft editorial pitches that convey FIVE's brand stories to the press.
• Coordinate media visits, queries, interviews and speaker engagements.
• Organise PR activities aligned with business needs and events.
• Attend site inspections and assist at media events/photoshoots.
• Develop a network of industry thought leaders for collaborations.
• Stay updated on PR trends, practices, and regulatory guidelines.
• Anticipate PR crises and prepare preemptive solutions.
• Handle PR issues swiftly, discretely, and professionally.
• Monitor results and ensure metrics align with brand objectives.
• Mentor junior team members and foster growth.

Skills

Verbal communication

Written communication

Media relations

Multitasking

Organizational skills

Creativity

Proactive

Microsoft Word

Excel

PowerPoint

Outlook

Arabic knowledge

Education

Bachelor's degree in PR/Communications/Journalism

Tools

Microsoft Word

Excel

PowerPoint

Outlook

Job description

What We're Looking For

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• Minimum of 2 years of experience in Public Relations with a distinct advantage given to candidates with agency experience.
• Hotel pre-opening experience is Preferred.
• Impeccable Communication Skills both verbal and written with fluency in English.
• Knowledge of Arabic is a plus.
• Strong familiarity with the Media Landscape, Relationships and Network with key Media Outlets, Journalists and Influencers, especially in the Middle East region.
• FIVE-Style'd Visionary thinking by finding Creative Solutions while taking Ownership for all duties and tasks assigned.
• Ability to Multitask, handle tight Deadlines and work under pressure in a Fast-Paced Environment.
• Excellent Organisation Time Management Skills and Attention to Detail.
• A Proactive Self-Motivated Solution-Oriented and Creative professional, with the ability to work within Collaborative environments and Autonomously.
• Must have a Strong Passion for Dining, Nightlife and all things related to the World of Hospitality.
• Computer Literacy, with mastery of Microsoft Word, Excel, PowerPoint and Outlook.

Key Responsibilities

• Develops plans and implements proactive Public Relations Strategies to promote FIVE and Enhance Brand Reputation in the market.
• Drives the Launch of Public Relations Campaigns for New Hotel Openings ensuring Extensive Media Coverage and Stakeholder Engagements.
• Cultivates and Nurtures long-lasting Relationships with local regional and international Media Outlets employing Top-Notch Communication and Interpersonal Skills to ensure favourable press outcomes.
• Oversees the Development of Press Releases, Interviews, Quotes, Articles and other Public Relations Communications Materials that reflect FIVE's Tone of Voice and imitable Vibe at FIVE.
• Crafts and refines Editorial Pitches and Narratives that mirror the essence of FIVE and compellingly Convey Brand Stories to the Press.
• Coordinates Media Visits and handles Media Queries, Interviews and Speaker Engagements Promptly.
• Organises, Manages and Promotes Public Relations activities such as Press Engagements, Interviews etc that are in line with business needs.
• Carrying out Site Inspections and assists at Media Events and Photoshoots.
• Develops and Maintains a Network of Industry Experts and Thought Leaders for potential collaborations.
• Stays updated on Industry Trends, Best Practices and Regulatory Guidelines related to Public Relations and Media Management.
• Anticipates potential Public Relations Crises and comes Prepared with preemptive solutions.
• Handles any Public Relations issues Swiftly, Discretely and Professionally.
• Monitors and Analyses results ensuring Metrics align with FIVE's Industry-Leading Objectives.
• Mentors and Guides Junior Team Members fostering an Environment of Learning and Growth.

Is Dubai-based and works cross-functionally across FIVE's portfolio of properties in Dubai, Ibiza, Zurich and New York supporting global Public Relations initiatives and ensuring brand consistency across all markets.

The Team 'FIVER's are Cultured yet Chic, Confident yet Self-Effacing and Work Hard to Play even Harder.

As a FIVE Tribe Member you ll Personify the distinct Vibe at FIVE and apply it to create Insta-Perfect Experiences for our Guests that keeps them Coming Back for More.

If you Dream of being surrounded by Like-Minded Individuals who share your Passion for Delivering Unforgettable Moments that last a Lifetime – then Look No Further and Unleash your Next-Level Potential.