Public Relations Executive

Faux Consultancy; Dubai Emirate; On-site; AED 90,000 - 110,000; Full time

Job summary

Faux Consultancy in Dubai seeks a PR Executive to support the fashion PR team across logistics, media liaison, reporting, and client coordination.

The role requires an proactive, hands-on personality with strong relationships in regional media and influencers, and fluency in Arabic and English. Some after-hours work and travel within the GCC may be involved.

Qualifications

• Junior or PR Executive experience in fashion is essential.
• Arabic language proficiency required.
• Strong media and influencer networks across GCC advantageous.
• Excellent communication skills in English (written and spoken).

Responsibilities

• Liaise with clients and media to execute PR strategies.
• Build relationships with regional press, influencers and VIPs.
• Assist showroom and admin in monitoring media coverage and pitching opportunities.
• Support senior team with press kits, releases and media relations content.
• Coordinate events logistics, lookbooks, and editorial shoots as needed.
• Attend client meetings and prepare notes and action points.

Skills

PR experience

Fashion industry network

Arabic language

English communication

Multitasking

Education

Bachelor's in Marketing/PR/Communications

Tools

Microsoft 365

Job description

About Faux Consultancy

Founded in 2011, Faux is the Middle East’s leading Public Relations and Events Consultancy, working in partnership with global brands and the region’s most exciting independent concepts.

Based in Dubai and working actively across the whole of the GCC, Faux is a trusted on-the-ground partner for brands focused on amplifying their visibility and commercial success in the region. Faux’s client divisions focus solely on Fashion and Beauty, spanning the luxury and niche sectors.

This sharp focus, along with the agency’s legacy of over a decade of innovative brand representation, allows for a level of experience and insight that is unmatched. We are committed to providing the most qualitative, thoughtful and effective representation for our brands.

The PR Executive is a crucial support role within the Fashion PR team, providing support to the senior team across a range of activities including logistics management, reporting, client liaison, media and influencer liaison, supplier sourcing and negotiation, and beyond.

The role is multifaceted, including both behind-the-scenes and public-facing aspects, and requires a confident personality with a strong sense of proactivity and personal responsibility.

Strong relationships with regional media and influencers, and an in-depth understanding of the regional media landscape are key. An awareness of the global Fashion industries is ideal to provide services and advice with an understanding of the global context for Faux’s portfolio of brands.

A previous PR agency experience is beneficial and valued in this role, it is vital that the candidate be an effective fit in terms of having a professional disposition, a proactive approach, and a determination to achieve great results.

RESPONSIBILITIES

• Liaise daily with clients and the media, and other third parties to execute client strategies and implement planning laid out by the PR Manager and Account Director.
• Build and maintain relationships with regional press, influencers and VIP to leverage these networks for the benefit of clients and the agency.
• Assist the showroom and admin team in the monitoring of media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for client coverage and to identify pitching opportunities.
• Support and offload more senior team members in the representation of the working group’s client list, including:
  • Generation and upkeep of client press kits for the accurate and appealing representation of brands to the press
  • Research, create and distribute press releases and media relations content to targeted media in line with the overarching strategy for clients
  • Generation of positive news coverage for the clients, meeting monthly and seasonal KPIs, to constantly over-delivering on client expectations
  • Schedule interviews, features, and/or public appearances for clients as required, in line with guidance provided by the senior PR team
  • Support with monthly report compilation and distribution both internally, externally
  • Attend regular client meetings or calls, compiling and sharing meeting notes and action points.
• Project management of client and agency events on a seasonal basis, including venue sourcing, supplier sourcing and negotiation, guest list management and on-the-ground hosting.
• Assistance in the planning and management of clients' lookbook and editorial shoots, including but not limited to location sourcing, model casting, preparation of collections in association with the showroom team, logistics support and talent management.
• Ability and willingness to work in a flexible professional environment, where working outside of traditional office hours will be required from time to time, to meet strict client deadlines, or to manage the planning/execution/hosting of client events.
• Provide proactive recommendations to the extended team for ways to improve efficiency and efficacy within the agency, to constantly improve the department’s performance.

QUALIFICATIONS

• A first Junior or PR Executive experience, specifically in the Fashion industry is an essential requirement
• Arabic speaker is an essential requirement
• A media and influencer Fashion network across the GCC is an essential requirement
• A degree in marketing, communications, public relations, or similar fields
• Appetite and curiosity for the Fashion industry
• Excellent command of Microsoft 365
• Excellent oral and written communication skills in English
• Able to multitask and work on a variety of projects simultaneously
• Can produce demand-generation content
• Employing creative approaches to engaging with new and existing audiences
• Excellent social skills and willing to socialise with potential clients, journalists, and media personalities
• Displays ability to effectively communicate information and ideas in written and video format
• A proactive approach and an outgoing personality.