PR Manager

SUR Media Agency; Dubai; On-site; AED 180,000 - 280,000; Full time

Benefits offered by this job

Competitive salary package

Dynamic, creative, fast-paced work env

Work with leading brands across MENA

Career growth within expanding agency

Collaborative team culture

Job summary

SUR Media Agency, based in Dubai, is seeking a driven PR Manager to lead public relations for the agency and its clients in the UAE and broader MENA market.

You will develop strategic PR campaigns, cultivate media relationships, and ensure cohesive brand narratives across traditional and digital channels. The role spans beauty, fashion, and restaurants, with strong emphasis on media placements and influencer collaborations.

Qualifications

• 3-5 years of PR experience in marketing or communications.
• Strong media contacts in the UAE and/or MENA region.
• Excellent written and verbal English; Arabic is a strong plus.
• Proven track record of media placements and campaign execution.
• Experience in digital PR, influencer relations, and social media integration.
• Ability to manage multiple clients and deadlines simultaneously.
• Bachelor's degree in PR, Communications, Marketing, or related field.
• Based in Dubai.

Responsibilities

• Develop and execute PR strategies for agency clients across beauty, fashion, and restaurants.
• Build and maintain relationships with journalists, editors, media outlets in UAE and MENA region.
• Write and distribute press releases, media pitches, statements, and thought leadership content.
• Manage crisis communications and protect client reputations.
• Coordinate PR campaigns with internal creative, social media, and content teams.
• Monitor media coverage and prepare regular performance reports.
• Identify PR opportunities aligned with client goals and market trends.

Skills

Media relations

Press outreach

Crisis communications

Digital PR

Influencer relations

Social media

Campaign management

Content creation

English proficiency

Education

Bachelor's degree in PR/Communications/Marketing

Job description

About Us

SUR Media Agency is a cutting-edge marketing and communications firm based in Dubai, dedicated to elevating brands across the MENA region. We're looking for a driven PR Manager to join our team and lead the public relations efforts for our agency and clients.

Role Overview

As PR Manager at SUR Media Agency, you will be responsible for building and managing the public image of our clients and the agency itself. You'll develop strategic PR campaigns, cultivate media relationships, and ensure consistent, impactful brand narratives across traditional and digital channels in the UAE and broader MENA market. Our client portfolio spans beauty, fashion, and restaurants/F&B, so experience across lifestyle-driven industries is highly valued.

Key Responsibilities

• Develop and execute PR strategies for agency clients across diverse industries including beauty, fashion, and restaurants
• Build and maintain strong relationships with journalists, editors, media outlets in the UAE and MENA region
• Write and distribute press releases, media pitches, statements, and thought leadership content
• Manage crisis communications and protect client reputations proactively
• Coordinate PR campaigns with internal creative, social media, and content teams
• Monitor media coverage and prepare regular performance reports
• Identify PR opportunities aligned with client goals and market trends

Requirements

• 3-5 years of PR experience, preferably in a marketing or communications agency
• Strong existing media contacts in the UAE and/or MENA region
• Excellent written and verbal communication skills in English (Arabic is a strong plus)
• Proven track record of successful media placements and campaign execution
• Experience in digital PR, influencer relations, and social media integration
• Ability to manage multiple clients and deadlines simultaneously
• Bachelor's degree in PR, Communications, Marketing, or a related field
• Based in Dubai

What We Offer

• Competitive salary package
• Dynamic, creative, and fast-paced work environment
• Opportunity to work with leading brands across the MENA region
• Career growth within an expanding agency
• Collaborative team culture built on creativity and results