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A leading company in Dubai is seeking a dynamic PR Account Executive who will assist in managing high-profile accounts and developing strategic communication plans. The ideal candidate should possess significant PR experience, exceptional communication skills, and the ability to lead projects while fostering positive relationships with clients and media. This role offers an opportunity to work in a fast-paced environment and make a significant impact on brand image and awareness.
Bachelor of Arts(Communication, PR/Advertising), Any Graduation
Nationality
Any Nationality
Any
Vacancy
1 Vacancy
Job Description
PUBLIC RELATIONS ACCOUNT EXECUTIVE
JOB SUMMARY
Reporting to the Account Managers and the agency Account Director, the PR Account Executive will be assisting the management team on PR and communications for high-profile accounts including strategies, plans, client and media/influencer relationships and partnerships and positive brand campaigns. The PR Account Executive will be responsible for overseeing one or more interns as well as overseeing PR Coordinators.
The ideal candidate will have in-depth knowledge on a range of consumer industries including F&B, hospitality, fashion and beauty, as well as knowledge of the digital arena. They need to be dynamic and strategic, possess competent writing skills, can take initiative, showcase a positive can-do attitude and be adept at supporting onmultiple high-profile clients.
KEY ATTRIBUTES
ROLES AND RESPONSIBILITIES (Duties will include, but not limited to the following)
PUBLIC RELATIONS
· Support the Account Managers and agency Account Director with planning, developing, and implementing communication strategies
· Support with the development of integrated communications and PR strategies, campaigns and initiatives that meet client objectives, and drive brand image and awareness across platforms
· Showcase competent working relationships with existing media and influencers, as well as seeking out new relationships relevant to business needs and requirements
· Responsible for securing best-in-class placements in top-tier print, digital and broadcast outlets
· Handling media and influencer reviews which would involve developing target lists
· Approaching potential media/influencers for client requirements
· Meet and greet media/influencers at events as a representative of Coffee Communications
· Writing Press releases / media alerts and ensuring consistent quality standards
· Overseeing the booking of reviews & overall client liaison
· Monitoring incoming coverage and following up on pending coverage post reviews with assistance of interns and PR coordinators
· Ensuring client coverage across traditional media as well as social media coverage reports are updated daily with the assistance of interns
· Collate weekly and monthly activity and media reports for clients
· Creating gifting lists and preparing press kits with the assistance of interns and PR coordinators
· Media monitoring and provision of creative collaboration ideas, trends and topics relevant for clients
EVENTS
· Assist in event conceptualization
· Assist in organizing clientevents
· Work together with the creative teams for content creation related client requirements
· Create target lists as well as manage RSVP and guest lists on site at events
· Attending the event as a representative of Coffee Communications
Desired Candidate Profile
EXPERIENCE
At least 1-2years of PR experience with a reputable consumer agency handling a minimum of at least 5 brands across F&B/Hospitality/Fashion/Lifestyle or similar.
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