Property Marketing Manager

Qureos Inc; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading property development company in Dubai seeks an experienced Marketing Manager to lead marketing strategies for residential and commercial projects. The ideal candidate will have at least 10 years of marketing experience, including 5 years in real estate, and must be proficient in branding and digital marketing. This is a strategic role that requires outstanding leadership skills and a creative approach to engaging stakeholders.

Qualifications

• 10 years of marketing experience including 5 years in real estate or property development.
• Proven success in launching residential, commercial, or mixed-use projects.
• Familiar with real estate trends and project life cycles.

Responsibilities

• Develop and implement marketing strategies for property developments.
• Oversee branding and marketing campaigns across various media.
• Conduct market research and adjust strategies based on customer data.
• Manage the production of marketing collateral and coordinate marketing events.

Skills

Marketing strategy development

Branding

Market research

Digital campaigns

Stakeholder engagement

Leadership

Education

Bachelor's degree in Marketing, Business, or related field

Master's degree (preferred)

Tools

CRM platforms

Analytics tools

Job description

We are seeking an experienced Marketing Manager with a strong background in property development to lead the planning and execution of marketing strategies across residential commercial and mixed-use projects. The ideal candidate will have hands-on experience in branding project launches market research digital campaigns and stakeholder engagement within the real estate or property sector.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies for property developments from pre-launch through post-handover stages.
• Oversee branding and positioning of new developments in coordination with consultants architects and internal teams.
• Lead marketing campaigns across digital print outdoor media and event activations ensuring alignment with sales objectives.
• Conduct market research competitive analysis and customer profiling to guide project pricing and targeting strategies.
• Collaborate with the sales team to ensure marketing efforts generate high-quality leads and conversions.
• Manage development of all marketing collateral: brochures floor plans 3D renders and project videos.
• Coordinate sales center designs mock-up units and on-site marketing experiences.
• Oversee digital presence (website social media SEO/SEM CRM integration).
• Manage relationships with agencies media branding consultants and PR firms.
• Track KPIs campaign performance and ROI; adjust strategies accordingly.
• Plan and execute events: project launches exhibitions roadshows investor presentations.
• Ensure all marketing activities comply with regulations and align with brand guidelines.
  

Qualifications & Skills:

• Bachelors degree in Marketing Business or related field (Masters preferred).
• 10 years of marketing experience including 5 years in real estate or property development.
• Proven success launching residential commercial or mixed-use projects.
• Proficiency in marketing tools analytics CRM platforms and digital channels.
• Strong communication leadership and stakeholder management skills.
  Creative with attention to visual identity and brand standards.
• Familiar with real estate trends customer expectations and project life cycles.
  

Preferred Experience:

• GCC or MENA property market experience
• Exposure to luxury or high-rise developments
• Coordination with master developers and authorities (e.g. RERA DLD)