Program Manager

Utah State Extension; Dubai; On-site; USD 45,000 - 75,000; Full time

Job summary

A rapidly growing omnichannel fashion destination in the UAE is seeking a Program Manager to lead the launch of innovative phygital experiences across GCC markets. This pivotal role requires strategic vision, project management expertise, and a strong understanding of the retail industry to enhance customer engagement and drive business growth.

Qualifications

• Must have consulting experience and a solution-oriented approach.
• Strong knowledge of the GCC market and competitive landscape.
• Ability to navigate complex systems and manage multiple stakeholders.

Responsibilities

• Lead the project management of phygital store initiatives from conceptualization to execution.
• Champion a customer-centric approach for omnichannel experiences.
• Collaborate with marketing teams for in-store activations and brand representation.

Skills

Consulting background

Solutioning mindset

Analytical mindset

Strong communication skills

Multi-tasking ability

Job description

Job Description

About the Company

6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brands such as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencer's, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi's, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC's first Phygital Store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & offline shopping with online browsing & smart fitting rooms.

Overview of the Role:

As the Program Manager, you will be the strategic driver and project management lead for launching and optimizing phygital store experiences across key GCC markets. This role demands a consultative approach with a solution-oriented mindset, seamlessly integrating physical retail with digital innovation to deliver exceptional customer experiences and achieve business objectives.

Key Responsibilities:

1. Strategic Consulting & Project Management:

• Lead the end-to-end project management of phygital store initiatives, including conceptualization, planning, execution, and evaluation.
• Act as a trusted advisor to internal stakeholders, offering strategic solutions to enhance in-store digital integration.
• Develop and implement project roadmaps, ensuring timely delivery and alignment with business goals.
• Establish KPIs for monitoring performance and driving continuous improvement.
• Conduct market analysis and competitive benchmarking to guide phygital strategy.

2. Retail Operations Excellence:

• Oversee commercial planning, ensuring inventory management, merchandising, and stock availability are optimized.
• Ensure pricing consistency to drive revenue growth while managing profitability margins.
• Implement Standard Operating Procedures (SOPs) to ensure operational compliance and high standards in store execution.
• Drive operational efficiency by integrating digital tools for seamless store management.
• Measure store staff efficiencies and monitor with proper KPI's and feedback mechanism
• Ensure proper execution in each outlet from sourcing to supply chain, inventory management, retail execution (merchandising, pricing, stock, category management) in line with the corporate strategy
• Ensure proper execution at store level in every single asset to ensure stock availability, range, space and displays in line with category strategy and customer profile
• Ensure pricing consistency to generate higher revenue while managing mix margin in-line with budgets
• Oversee the sourcing and operations activities of Retail business at Dubai Holding Entertainment across all the assets of the company
• Execute the strategy set to achieve targets related to revenue, profit and customers satisfaction.

3. Customer Experience & Brand Activation:

• Champion a customer-centric approach, enhancing in-store and digital touchpoints for an omnichannel experience.
• Collaborate with larger group marketing teams to execute in-store activations.
• Ensure brand representation aligns with the business's vision, enhancing customer engagement through interactive digital experiences.
• Set clear, ambitious targets for all marketing activities, monitor performance, and adapt plans based on insights. Collaborate to gather insights and refine strategies for effective marketing and branding of new and existing products.

4. Digital Integration & Innovation:

• Define and execute the phygital strategy, blending e-commerce, digital marketing, and physical retail.
• Collaborate with e-commerce teams to ensure brand awareness and traffic generation to online platforms. Coordinate for digital campaigns on owned/internal 1P loyalty database or pay per click performance marketing on 3P database/top channels like Google, Meta, TikTok that resonate with the GCC demographic.
• Utilize data analytics to track customer behavior, optimize store layouts, and improve digital engagement strategies.

5. Stakeholder Management & Collaboration:

• Liaise with internal teams and external partners, ensuring smooth communication and project alignment.
• Develop creative briefs and manage relationships with agencies and brand HQs for marketing and digital activations.
• Coordinate with retail teams to align store operations with digital objectives, creating a holistic customer journey.

6. Drive sales, maximize profit and Business Steering:

• Develop and execute strategic plans to achieve top-line growth and bottom-line profitability
• Drive the retail agenda in line with commercial priorities, taking a fully integrated cross-functional view to secure the long-term business direction of the markets and contributing insights in order to secure the overall performance of the business
• Contributes to the Business overall direction, business plan process, business transformation and change agenda, with the core Leadership team

Required Skills

• Consulting background/ Solutioning mindset
• Ability to navigate through complex systems and multiple stakeholders
• Must be organized, thorough, with a great ability to multi-task
• Be flexible, collaborative, and organized
• Have a great analytical and strategic mindset and be able to draw conclusions and share recommendations
• Demonstrate creativity and outside the box thinking
• Have a great knowledge of the GCC market and competitive landscape to influence
• Be proactive, efficient and know how to multi-task
• Be solution oriented
• Strong oral & communication skills in English - Arabic is a plus