Program Manager

ADIB - Abu Dhabi Islamic Bank; Abu Dhabi; On-site; AED 180,000 - 240,000; Full time

Job summary

A leading financial institution in Abu Dhabi is seeking an experienced Program Manager to oversee product management and marketing initiatives. The role requires a degree and significant experience in home finance, alongside strong project management and analytical skills. The successful candidate will manage product performance and collaborate closely with marketing to enhance product offerings.

Qualifications

• 7 years relevant experience; at least 1 year in Home Finance.
• Good knowledge of UAE Banking practices, regulations, and risks.

Responsibilities

• Oversee implementation of product management guidelines.
• Monitor performance of Product Line against key measures.
• Support marketing team with digital campaigns.

Skills

Project management skills

Analytics skills

Interpersonal skills

Communication skills

Planning skills

Education

University degree

Job description

Role: Program Manager

Location: Abu Dhabi

Role Purpose:

• Responsible for overseeing the implementation and review of the product management guidelines and supporting the cross-functional teams that are responsible for improving them.
• He/she will be responsible for supporting the Head of Product with the management of product financials, product marketing, process improvement, business development & digital solutions for the product with focus on Government Housing Program proposition.

Key accountabilities of the role:

Product & Digital Solutions:

• Assist in introducing and or revamping products and campaigns to increase the Home Finance revenue in line with the business plan
• Responsible of end-to-end implementation of Home Finance Remote Sales Solution Journey and ensure delivery of acquisition and KPI targets
• Design & publish monthly product dashboards to reflect product related trends and business objectives on key KPIs of performance management
• Monitor performance of Product Line against key measures and report results with recommendations about performance
• Interface with operations, sales and other ADIB stakeholders to ensure that there is a broad understanding of the product processing requirements and meeting business targets

Financials:

• Monitoring portfolio & new sales performance against set business objectives on customer net revenue, expenses & loss provisions
• Responsible for assessing the effectiveness, revenue generation, and profitability of new and existing products
• Work with Product Head and finance team on annual budget plans for the home finance business
• Support the Product Head with design and testing of financial models to forecast new products feasibilities based on practical business assumption and empirical data
• Monitor accuracy of profit rates & fees by monthly tracking profit rates, margins and fees implementation of new bookings
• Manage HF incentive & payout processes & schemes

Marketing:

• Track effectiveness of HF product & marketing campaigns
• Roll out of new products & campaigns to the branch network, call center and sales teams
• Work with the marketing team to create and develop HFFAQ flyers, Customer application forms, declaration forms, product feature flyers, customer letters …etc.
• Work closely with marketing team on digital marketing campaigns & initiatives throughout the year including ATL, Social Media Ads, Google Ads, Email Marketing.etc

Specialist skills / technical knowledge, technical competencies required for this role:

• University degree with 7 years relevant experience of which is at least 1 year in any area of Home Finance Product/ Policy/ Marketing/ Business Development or Operations Understand the market / industry dynamics and key drivers of market conditions
• Good knowledge of UAE Banking practices, Regulations and Risks
• Analytics skills
• Project management skills
• Business management/revenue management background
• Good planning, organization, interpersonal and communication skills.
• Ability to manage conflicting priorities and deadlines