Product Marketing Specialist

Aggreko; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a dynamic Product Marketing Specialist to drive progress through innovative marketing strategies. In this pivotal role, you will collaborate with cross-functional teams to develop and execute go-to-market strategies, ensuring effective positioning of key product lines. Your expertise in B2B product marketing will be essential in conducting market research, launching successful campaigns, and creating compelling marketing collateral. This is a fantastic opportunity to make a significant impact in a company that values diverse backgrounds and encourages creativity. Join a team where your contributions will help power communities and businesses alike.

Qualifications

• 5+ years in B2B product marketing with successful product launches.
• Proven experience in developing go-to-market strategies.

Responsibilities

• Conduct market research and implement go-to-market strategies.
• Develop and manage product marketing campaigns across channels.
• Create effective marketing collateral to support product marketing.

Skills

B2B Product Marketing

Market Research

Go-to-Market Strategies

Content Creation

Campaign Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Job description

At Aggreko, we provide energy solutions so communities can thrive and businesses can grow. We bring power, heat and cooling to customers and communities wherever they need it.

We are hiring immediately for a Product Marketing Specialis - a role that will help us to power progress for our customers.

Location : Dubai, UAE

Purpose of role : Reporting to the Marketing Manager, the Product Marketing Specialist will play a crucial role in developing and executing marketing strategies for our key product lines. This individual will collaborate cross-functionally with product management, sales, and other key stakeholders to ensure effective positioning and promotion of product offerings.

Responsibilities :

• Responsible for conducting market research, developing and implementing go-to-market strategies
• Collaborating with sales and product management teams, and effectively communicating product value propositions
• Developing and executing multi-channel product launches
• Create compelling and effective marketing collateral, including website content, blog posts, whitepapers, and other materials to support product / solution marketing
• Develop and manage product marketing campaigns across various channels
• Provide information on regional compliance & customer requirements
• Support the development of the regional business case
• Provide market information to support the pricing team
• Provide input to the L&D team to ensure appropriate training modules are developed
• Create standard design templates for spec sheets and product livery
• Measure product and campaign success via key performance indicators

What we’re looking for (experiences and skillset) :

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 5 years of experience in B2B product marketing with a proven track record of successful product launches and resulting revenue growth.
• Proven track record of developing and executing successful go-to-market strategies.
• Experience with content creation and marketing collateral development.

About Aggreko

We welcome people from different backgrounds and cultures, and respect people’s unique skills, attitudes and experiences. We encourage everyone to be themselves at work because we know that’s how we do our best, for each other, for our customers, for the communities where we work, and for our careers.

Equal Opportunity Employer, including disability and veterans.