Product Marketing Manager, EEMEA

Edwards Lifesciences; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading company in the healthcare sector is seeking a Product Marketing Manager to develop and execute marketing strategies for major product launches. The role involves collaboration with sales teams, managing budgets, and analyzing market data to drive successful product commercialization. Candidates should possess a relevant degree and extensive experience in marketing within the healthcare industry.

Benefits

Opportunities for personal and professional growth

Training and development programs

Qualifications

• At least 8 years of experience in sales, marketing, or healthcare industry.
• Extensive knowledge of marketing concepts and principles.

Responsibilities

• Develop and execute annual product marketing plans.
• Build relationships with key opinion leaders for product launches.
• Analyze clinical and market data for product impact.

Skills

Excellent documentation

Communication

Interpersonal skills

Negotiation

Relationship management

Market research

Forecasting

Attention to detail

Collaboration

Education

Bachelor's or Master's Degree in a relevant field

Job description

Job Description

How you will make an impact:

1. Develop an annual product marketing plan and execute it to effectively market Edwards' existing products to constituents including sales representatives, clinicians, and hospital administrators.
2. Develop comprehensive marketing plans including strategies and tactics for major product launches.
3. Build relationships with key opinion leaders (KOLs) to inform product launch plans and understand the current market environment and competition.
4. Create marketing messages based on regional strategies, current literature, competitive environment, and regulatory/legal requirements for major product launches.
5. Develop product materials and programs supporting launch and commercialization strategies for major product launches.
6. Lead major projects for the Congress Management process.
7. Coordinate with relevant stakeholders to drive marketing collateral/labeling through legal and regulatory approval processes for major product launches.
8. Develop patient brochures required for regional product approvals.
9. Lead the execution of major product launches in collaboration with regional partners, including Salesforce training on product, messaging, and competition.
10. Develop the clinical story supporting the regional value proposition for major product launches.
11. Manage budgets related to product lines, campaigns, and projects.
12. Analyze clinical and market data to assess the regional impact of potential product launches.
13. Other Incidental Duties

Qualifications

• Bachelor's or Master's Degree in a relevant field.
• At least 8 years of experience in sales, marketing, or healthcare industry.

Additional Skills and Qualities

• Excellent documentation, communication, and interpersonal skills, including negotiation and relationship management.
• Extensive knowledge of marketing concepts, principles, and market research design.
• Ability to forecast product lines and assess market share, pricing, and competitive dynamics.
• Strong clinical knowledge related to Edwards' products and understanding of healthcare purchasing processes.
• Attention to detail and ability to manage multiple priorities in a fast-paced environment.
• Ability to collaborate with cross-functional teams and manage relationships with sales, clinical, governmental, and training teams.

Work Environment

Edwards Lifesciences offers a rewarding, dynamic, and inclusive work environment with opportunities for personal and professional growth, training, and development programs.