Product Marketing Manager (B2B SaaS)

North Dakota State University; Dubai; Hybrid; AED 60,000 - 120,000; Full time

Job summary

A leading company is seeking a Product Marketing Manager to drive product adoption and ensure alignment with customer needs. The successful candidate will collaborate across teams, utilize data-driven insights, and contribute to impactful product launches in a fast-paced environment.

Benefits

Free meditation and personal therapy sessions

Career framework and growth coaching

Hybrid working policy

Quarterly dinners

Interchangeable Public Holiday Policy

Qualifications

• 5+ years in Product Marketing, Growth, or Lifecycle Marketing within B2B SaaS.
• Experience in driving feature adoption and activation.
• Strong user research and data analysis skills.

Responsibilities

• Research adoption blockers and collaborate with Revenue teams.
• Serve as the voice of the customer during product development.
• Develop and execute GTM strategies for feature launches.

Skills

Customer focus

Business Impact Orientation

Collaboration

Data-Driven

Strategic Communication

Tools

Amplitude

Mixpanel

Hotjar

Jira

Confluence

Typeform

Qualtrics

Job description

Company Description

Easygenerator isn't just a company, it's a rocketship to your career! We're a dynamic Dutch powerhouse transforming the e-learning landscape. Our award-winning authoring tool is a game-changer, embraced by 50,000+ innovators in over 150 countries, including giants like Kellogg's, T-Mobile, and Walmart. Imagine being part of a team that's reshaping how knowledge is shared globally! At Easygenerator, we thrive on challenges, own our successes, deliver excellence and indulge in a bit of experimentation.

With five core locations worldwide, Easygenerator is growing quickly and we believe that our success comes from our people. Due to this growth, we are looking for a Product Marketing Manager to help us achieve our ambitious goals of expanding our presence in the global market.

Job Description

We're looking for a strategic Product Marketing Manager to drive adoption, activation, and business impact from product launches. You'll work cross-functionally with Product, Data, and Revenue teams to connect product capabilities with customer needs-ensuring features are not just built, but fully adopted and impactful. Your work will directly influence key product success metrics like activation, engagement, and expansion.

Key Responsibilities:

Research & Opportunity Sizing

• Uncover adoption blockers and usage opportunities through market research, customer conversations, and product data.
• Collaborate with Revenue teams to gather insights and identify customer pain points and success patterns.
• Map findings to potential business outcomes and shape product discovery efforts to ensure strong market fit and commercial impact.

Influence During Design & Development

• Serve as the voice of the customer and commercial teams during product development.
• Ensure product teams are aligned on the potential business impact of each feature or release.
• Shape positioning and value propositions early to prepare for impactful enablement and customer-facing narratives.

Go-to-Market (GTM) execution

• Develop and execute GTM strategies for feature launches to ensure alignment with business objectives.
• Create and maintain targeted enablement for internal teams to drive usage and support expansion conversations.
• Track success through adoption metrics, engagement KPIs, and customer outcomes-and iterate based on what works.

Pillars for success:

• Customer focus: Deep understanding of customer needs and pain points, and the ability to translate them into actionable insights.
• Business Impact Orientation: A clear focus on outcomes-driving measurable value for the company through improved usage, engagement, and retention..
• Collaboration: Strong relationship-building skills to work seamlessly across teams and functions.
• Data-Driven: Use analytics and data insights to guide decision-making and measure success.
• Operational Discipline: Skilled in managing multiple workstreams, aligning timelines, and delivering with consistency and clarity.
• Strategic Communication: Ability to craft sharp, clear messaging for both internal and external audiences.

Qualifications

• 5+ years of experience in Product Marketing, Growth, or Lifecycle Marketing, in a B2B SaaS context.
• Demonstrated success in driving feature or product adoption, activation, and usage-beyond just product launches.
• Strong understanding of user research methods, experimentation, and behavioral data analysis.
• Hands-on experience with tools such as Amplitude, Mixpanel, Hotjar, UserTesting, and survey platforms like Typeform or Qualtrics.
• Familiar with working in agile environments using collaboration tools like Jira and Confluence.
• Excellent verbal and written communication skills.
• Comfortable working independently in a fast-paced, cross-functional environment.

Additional Information

What we Offer:

• Working in a fun & international environment surrounded by a dedicated team.
• Being part of a fast-growing scale-up environment where you can make an impact from day one.
• Free meditation and personal therapy sessions through our esteemed partners like Calm and Openup
• Career framework and growth coaching.
• Develop yourself in the direction you love most. Due to our fast growth, many new opportunities are unfolding quickly
• Hybrid working policy. (Ask us about the location-specific policies)
• Quarterly dinners
• Interchangeable Public Holiday Policy