Product Marketing Manager

GM; Dubai; Hybrid; AED 300,000 - 600,000; Full time

Job summary

GM AMEO in Dubai is seeking an experienced Product Marketing Manager to lead one of our key SUV programs. You will champion customer needs, shape pricing, packaging and trim strategies while coordinating with regional and global teams to ensure offerings remain competitive and compliant.

The role requires strong cross-functional partnerships, deep product knowledge and the ability to translate insights into actionable recommendations across lifecycle stages and markets.

Qualifications

• Bachelor's degree in Business or related field required.
• Minimum 7 years of experience in product marketing, product planning or product management in automotive industry.
• Strong cross-functional partnerships and customer-focused mindset.
• Ability to synthesize data into insights and actionable recommendations.

Responsibilities

• Lead product content definition for current and future SUV programs with cross-functional teams.
• Identify best product solutions for target customer segments based on needs and drivers.
• Develop packaging, pricing strategies and evaluate vehicle competitiveness across markets.
• Shape trim strategy and option penetration balancing demand, profitability and complexity.
• Translate dealer, customer, and competitor insights into clear product recommendations.

Skills

Cross-functional partnerships

Customer focus

Analytical capability

Data-driven insights

Communication skills

Prioritization in fast-paced env

International collaboration

Product knowledge

Education

Bachelor's degree in Business

Masters degree (preferred)

Job description

Job Description

Work Arrangement

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Middle East HQ Office in Dubai three times per week or other frequency dictated by the business.

The Role

The Product Marketing Manager leads one of the most important and profitable products in the GM AMEO this role you will represent the voice of the Chevrolet and GMC brands while championing the needs of the customer across the product development and lifecycle management process. You will help shape key elements of the vehicle experience including pricing technology trim strategy product content and packaging to ensure our offerings remain competitive and aligned with customer expectations brand positioning and regulatory requirements. This is a high-impact opportunity for a strategic and agile product professional who thrives in a fast-paced environment and enjoys working across regional and global teams.

What Youll Do

• Lead the product content definition for current and future full-size SUV programs in partnership with program execution and global product teams.
• Identify the best product solutions for target customer segments based on customer needs usage occasions and purchase drivers.
• Develop product content packaging and pricing strategies and evaluate vehicle competitiveness across AMEO and benchmark markets.
• Shape trim strategy feature mix and option penetration to balance customer demand profitability and complexity.
• Translate insights from dealers customers and competitors into clear product recommendations and requirements.
• Support vehicle launches model year updates dealership training materials and product communications across cross-functional teams.
• Collaborate closely with regional and international stakeholders including teams in Detroit and other global locations to align AMEO requirements with global direction.

Your Skills & Abilities (Required Qualifications)

• Bachelors degree required; Business preferred.
• Minimum of 7 years of experience in product marketing product planning or product management within the automotive industry.
• Strong experience building and maintaining cross-functional business partnerships.
• Strong customer focus with the ability to advocate for customer needs in product decisions.
• High level of product knowledge and strong analytical capability.
• Ability to synthesize data into insights develop recommendations and drive action.
• Strong judgment with the ability to make trade-off decisions and negotiate effectively.
• Excellent written and verbal communication skills including the ability to present complex information clearly and concisely.
• Ability to manage multiple priorities effectively in a fast-paced ambiguous environment.
• Ability to work successfully across complex international and cross-functional teams.
• Capability to support marketing-related activities and contribute to customer-focused product positioning.

What Will Give You A Competitive Edge (Preferred Qualifications)

• Masters degree preferred.
• Experience in vehicle engineering or design.
• Experience supporting or leading a vehicle launch.
• Experience working with program teams in Detroit.
• Experience developing pricing incentive or market recommendations within the automotive industry.
• Experience supporting dealer materials product storytelling or customer-facing communications.

About GM

Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

Accommodations

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Required Experience:

Manager