Product Manager

Naturelle LLC; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company is looking for a Marketing Manager in Dubai to prepare and execute marketing strategies aimed at achieving defined sales targets. The role involves conducting market research, managing agencies, and developing communication strategies to enhance brand value. Candidates should possess an MBA and at least 3 years of FMCG product management experience.

Qualifications

• Essential MBA from a Premier institute.
• 3+ years experience in FMCG product management.

Responsibilities

• Achieve top line and bottom line targets through marketing execution.
• Manage market research and advertising agencies efficiently.
• Develop marketing mix elements in line with business plans.

Skills

Market research and analysis

Marketing strategy development

FMCG product management

Communication strategy

Product development

Education

MBA from a Premier institute

University Degree

Job description

To prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix.

To perform Market research and analysis.

Responsibility Area

Target Achievement

· To ensure achievement of top line and bottom line targets through providing marketing planning, support and execution.

Agency Management

· To ensuring optimal utilization of resources of Market research agencies, Advertising agencies, Media Agencies.

Market Research

· To identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.

Marketing Analysis

· To do both primary and secondary sales analysis.

· To do Competition / consumer, Media and Profitability tracking.

Development of Marketing and Brand Strategy

· To formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.

Development of marketing mix elements

· To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include:

Communication Strategy (including advertising)

Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)

Media Planning

Packaging

Pricing Decisions

Product Development

Desired Candidate Profile

Education

MBA - Essential from a Premier institute. University Degree

Experience

3+ Years of FMCG Product Management Experience