Product Manager

Anzaa Consultants; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A prominent consultancy firm is seeking an experienced Product Manager for their Skincare category in Dubai, UAE. The role involves executing marketing strategies, achieving top and bottom line targets, and overseeing market research. The ideal candidate has over 3 years of experience in brand/product management within the FMCG skincare industry and holds an MBA in marketing. Competitive remuneration and opportunities for professional growth are offered.

Qualifications

• 3+ years of strong brand/product management experience in skincare category.
• Must have MBA-marketing education background.

Responsibilities

• Prepare and execute marketing and brand building strategy.
• Ensure achievement of top and bottom line targets.
• Manage resources for Market research agencies and Advertising agencies.
• Identify and evaluate Market Research needs and proposals.
• Conduct primary and secondary sales analysis.

Skills

brand building

brand management

sales analysis

fmcg

marketing strategy

market research

product management

marketing mix development

agency management

media planning

competition analysis

marketing mix

product development

Education

MBA-marketing from a reputed institute

Job description

Our client is a consumer multinational looking to hire a Product Manager for their Skincare category for the MENA region to be based in Dubai, UAE.

You'll prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix.

To perform Market research and analysis.

Responsibilities

Target Achievement

To ensure achievement of top line and bottom line targets through providing marketing planning, support and execution.

Agency Management

To ensuring optimal utilization of resources of Market research agencies, Advertising agencies, Media Agencies.

Market Research

To identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.

Marketing Analysis

To do both primary and secondary sales analysis.

To do Competition / consumer, Media and Profitability tracking.

Development of Marketing and Brand Strategy

To formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.

Development of marketing mix elements

To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include: Communication Strategy (including advertising)

Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)

Media Planning

Packaging

Pricing Decisions

Product Development

Qualifications

Must have 3+ years of strong brand/product management experience in the skincare category in the FMCG industry.

Must have MBA-marketing education background from a reputed institute.

Skills: brand building,brand management,sales analysis,fmcg,marketing strategy,market research,product management,marketing mix development,agency management,media planning,competition analysis,marketing mix,product development