responsible for developing and executing regional brand strategies, supporting product launches, driving market growth, and working closely with sales teams, healthcare professionals, key opinion leaders, and cross-functional stakeholders across the region.
The portfolio includes a mix of specialty and primary care products, with a strong emphasis on specialty care.
Key Responsibilities
- Develop and execute regional brand and marketing strategies across the Lower Gulf markets.
- Lead annual brand planning, positioning, segmentation, targeting, and competitive strategy for the assigned portfolio.
- Support product launches, pre-launch activities, and lifecycle management initiatives across the region.
- Conduct market analysis, competitor tracking, forecasting, market sizing, and opportunity assessments.
- Develop product positioning, key messages, promotional campaigns, and tactical marketing plans.
- Work closely with specialist physicians, healthcare professionals, hospital stakeholders, and key opinion leaders.
- Plan and support scientific meetings, congress participation, advisory boards, speaker programmes, webinars, and other healthcare professional engagement activities.
- Partner closely with regional and country sales teams to ensure effective execution of brand strategies.
- Conduct regular field visits and joint calls to gather customer insights, assess execution, and monitor competitor activity.
- Train and support sales teams on product knowledge, clinical evidence, positioning, competitive messaging, and campaign priorities.
- Monitor product performance, sales trends, market share, campaign effectiveness, and relevant KPIs.
- Work cross-functionally with Medical Affairs, Regulatory Affairs, Market Access, Sales, Finance, Supply Chain, and external agencies.
- Manage marketing budgets and ensure effective allocation of resources across markets and activities.
- Identify regional growth opportunities and support portfolio expansion initiatives.
Requirements
- Bachelor’s degree in Pharmacy, Medicine, Life Sciences, or a related healthcare discipline.
- Minimum of 3 years of pharmaceutical product management or brand management experience.
- Proven experience managing specialty care pharmaceutical products is essential.
- Experience in neurology and/or psychiatry is a strong advantage.
- Experience managing primary care products is an advantage.
- Experience working across multiple Gulf markets is highly preferred.
- Fluency in English is required; Arabic is an advantage.
Location & Travel
The position is based in the UAE and requires frequent travel across the Gulf region.
Candidates must be ready and willing to travel approximately 30–50% of the time across the Lower Gulf markets, including regular market visits to support sales teams, engage with key customers and KOLs, attend regional activities, and drive in-market execution.