Product Manager

Topgear Consultants; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading FMCG Group in Dubai is seeking a Product Manager to develop and execute their marketing and brand strategies. This role involves market research, marketing analysis, and agency management to achieve targeted sales objectives. Candidates should have a strong background in marketing and relevant analytical skills.

Qualifications

• Proven experience in product management and marketing.
• Strong analytical skills and data-driven decision making.
• Ability to work collaboratively with multiple teams.

Responsibilities

• Develop and execute marketing and brand strategy.
• Conduct market research and analysis to inform strategies.
• Manage relationships with market research and advertising agencies.

Skills

Market Research

Marketing Strategy

Data Analysis

Agency Management

Brand Development

Education

Bachelor's Degree in Marketing or related field

Job description

Opening with a leading FMCG Group for their office at Dubai

Role: Product Manager

To prepare and execute marketing and brand building strategy and to attain given top line and bottom-line targets through development of requisite marketing mix.

To perform Market research and analysis.

Target Achievement

• To ensure achievement of top line and bottom line targets through providing marketing planning, support and execution.

Agency Management

• To ensuring optimal utilization of resources of Market research agencies, Advertising agencies, Media Agencies.

Market Research

• To identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.

Marketing Analysis

• To do both primary and secondary sales analysis.
• To do Competition / consumer, Media and Profitability tracking.

Development of Marketing and Brand Strategy

• To formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.

Development of marketing mix elements

• To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include:

Communication Strategy (including advertising)

Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)

Media Planning

Packaging

Pricing Decisions

Product Development

if interested, kindly share your updated resume at [e-mail]

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