Product-led Growth and monetization Lead, Visa Pay

Visa; Dubai; Hybrid; AED 240,000 - 320,000; Full time

Job summary

A leading global payment technology company in Dubai seeks a Growth Acceleration Lead to develop strategies for customer acquisition, drive product innovation, and manage successful marketing campaigns. The role requires 8+ years of experience, strong analytical skills, and the ability to foster relationships with stakeholders. This hybrid position offers opportunities to influence product growth and optimize user engagement.

Qualifications

• 8+ years of relevant work experience with a Bachelor's Degree.
• Experience in digital payments or fintech environment preferred.
• Ability to travel to target markets (10-15% of time).

Responsibilities

• Analyze marketing data usability and conversion data.
• Drive product-led growth through user-friendly features.
• Design targeted marketing campaigns to maximize ROI.
• Utilize advanced analytics to identify market trends.
• Define key metrics to measure performance of initiatives.

Skills

Problem-solving

Analytical and quantitative skills

Communication skills

Data analytics proficiency

Stakeholder relationship building

Education

Bachelor's degree

Job description

Growth acceleration lead: Develop consolidated view on growth drivers and priorities (e.g. by analyzing marketing data usability and conversion data channel performance). Develop and execute impactful customer acquisition and activation initiatives (e.g. digital campaigns gamification brand partnerships on-the-ground activations).

Product innovation & continuous improvement: Collaborate with cross-functional teams to identify develop and optimize consumer-facing features. Drive product-led growth by implementing user-friendly features based on data-driven insights and analytical approach (e.g. digital marketing campaigns usage of different Visa Pay features on-ground activations).

Campaign Management: Design targeted marketing campaigns and ad strategies to maximize reach and return-on-investment (ROI). Collaborate with Visa marketing stakeholders and external agencies to launch manage and measure performance of campaigns.

Data Analytics: Utilize advanced analytics to identify market trends consumer behavior and campaign performance informing strategic decisions including insights into consumer pricing decisions.

Performance metrics: Define and implement key metrics and analytics to define business objectives align organization and measure performance of key initiatives

Market Analysis and Strategy Development: Market analysis understanding the needs of customers and developing a strategic plan with stakeholders to successfully introduce and scale Visa Pay in target markets.

Program governance and management updates: Support the preparation of material for executive updates

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications :

• Basic Qualifications: 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters MBA JD MD) or 2 years of work experience with a PhD
• Preferred Qualifications: Strong problem-solving including issue identification structuring prioritizing and hypothesis-driven approach. Proven analytical and quantitative skills and ability to use data to inform decision making. Strong communication skills (e.g. ability to synthesize adjust to audience) Goal-oriented and curious Ability to develop trust-based relationships with key stakeholders in a complex matrix organization Proficiency in data analytics and customer engagement platforms to optimize operations and enhance user experience Proven experience in driving significant revenue growth and consumer savings in a digital payments or fintech environment. Bachelors degree from top-tier institution or similar academic experience required 10 years of experience in fast-paced environments e.g. technology financial services consulting etc Payments industry experience preferred Ability/willingness to travel to target markets (10-15% of time)

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time