Product Designer, Growth & Monetization

BSO Real Estate Management LLC; Dubai; On-site; AED 50,000 - 61,000; Full time

Job summary

BSO Real Estate Management LLC in Dubai is seeking a hands-on product designer who can spot opportunities for growth and turn them into useful product improvements, clear user journeys and compelling content.

You will work across onboarding, feature prototyping, offers and monetization, design flows for web and mobile, build pages in Webflow, and create content for our website, YouTube and Instagram. You will use AI with judgment and collaborate with our MD and developers.

Qualifications

• Hands-on product designer able to spot opportunities for growth and turn them into useful product improvements, clear user journeys and compelling content.
• You will work across design, web and video to support growth and monetization using practical, real-world UX thinking.
• Figma and Webflow are part of our workflow; strong ability to create Vinci-like visuals and copy for interfaces is valued.

Responsibilities

• Understand users and identify growth opportunities.
• Build growth into the product, improving onboarding, activation, repeat use, referrals and discovery.
• Shape features, offers and monetization, designing clear journeys for plans, payments, upgrades, and billing.
• Design and build: user flows, concepts, prototypes, and polished visuals for web and mobile; update pages in Webflow; prepare developer handoffs.

Job description

We are looking for a hands‑on product designer who can spot opportunities for growth and turn them into useful product improvements, clear user journeys and compelling content.

Your main goal is to help more people discover BSO, experience its value, return, recommend it and choose paid services when the benefit is clear. Good design matters — and it should make our products easier to understand, more useful and worth coming back to.

You will help decide what is worth improving, not simply execute a list of design requests. Depending on the problem, you might simplify onboarding, prototype a feature, rethink an offer, build a landing page or create a short video.

This is a hands‑on individual contributor role. You will make things yourself, use AI tools to work faster across disciplines, check the quality of your work and improve it based on feedback and results.

About BSO

Product Designer, Growth & Monetization

Location: Dubai, UAE · On‑site

Salary: AED 5,000 per month

About the Role

We are looking for a hands‑on product designer who can spot opportunities for growth and turn them into useful product improvements, clear user journeys and compelling content.

Your main goal is to help more people discover BSO, experience its value, return, recommend it and choose paid services when the benefit is clear. Good design matters — and it should make our products easier to understand, more useful and worth coming back to.

You will help decide what is worth improving, not simply execute a list of design requests. Depending on the problem, you might simplify onboarding, prototype a feature, rethink an offer, build a landing page or create a short video.

This is a hands‑on individual contributor role. You will make things yourself, use AI tools to work faster across disciplines, check the quality of your work and improve it based on feedback and results.

About BSO

BSO is a Dubai real estate management company with digital products and services for landlords, tenants, real estate brokers and maintenance companies.

Your work may include our website, BSO Club, and client and vendor portal journeys. You will help connect the experience across these touchpoints so people can understand our services, get things done and see reasons to return.

What You Will Do

Understand users and find opportunities.

Speak with the team, gather user feedback and examine how people move through our products. Find where they get confused, lose interest or struggle to complete a task. Suggest practical improvements and explain which problem is worth solving first.

Build growth into the product.

Improve onboarding, activation, repeat use, referrals and organic discovery. Look for genuine reasons why people would return and recommend the product to others. Focus on meaningful use and customer value, rather than follower counts or registrations that lead nowhere.

Shape features, offers and monetization.

Propose useful features, service packages, pricing and subscription ideas. Design clear journeys for choosing a plan, paying, upgrading, managing billing, cancelling and getting help. Explain the benefit to users and the business, and test assumptions before investing in a larger build. Management approves commercial changes.

Design and build.

Create user flows, Figma concepts, prototypes and polished visual designs for web and mobile experiences. Build and update responsive pages in Webflow. Write clear interface and landing‑page copy, check the mobile experience and prepare practical handoffs for developers.

Create content that supports the experience.

Plan and record simple videos using a phone or camera. Edit footage, add captions and prepare content for our website, YouTube and Instagram. Create simple motion graphics and useful web or product animations where they help explain an idea or demonstrate value.

Use AI with judgment.

Use AI tools for research, ideation, writing, design, prototyping, video and editing. Check facts, usability and visual quality. Be able to explain your contribution, what you changed and why — not just present the first output a tool produced.

Launch, measure and improve.

Work in small, useful releases. Define what success would look like before starting a test. Review completed onboarding, meaningful activity, repeat use, referrals and paid conversion where relevant. Show what you shipped, what happened and what you would change next.

What Matters to Us

• Design fundamentals. You have a good eye for visual design, understand basic UX/UI and can create clear, usable layouts and flows.
• Product and growth thinking. You think about why someone would use a product, where they might struggle, what would bring them back and what would make a paid service worthwhile.
• Hands‑on execution. You can show work you personally made and explain your decisions. You are comfortable working across design, websites and simple video production.
• Initiative. You notice when something is confusing, unnecessary or missing. You can propose a better approach, explain your reasoning and take an agreed idea through to a finished result.
• Fast learning. You are willing to learn unfamiliar tools and techniques when the work requires them. You can show examples of learning something new and putting it to practical use.
• Good judgment with AI. You use AI to extend what you can do while taking responsibility for the quality of the final output.
• Clear collaboration. You can explain ideas, accept feedback and work directly with management and developers.

Figma and Webflow are part of our workflow. Practical experience is valuable, and strong related skills with clear evidence of fast learning also count. You need a usable foundation in design and content production; you do not need to be an expert in every editing tool or animation format.

Personal projects, freelance work, small products and useful experiments count. We care more about what you built, how you thought and what you learned than a senior title or a long list of certificates.

How We Will Work Together

You will work directly with our Managing Director and existing developers.

You will own the idea, user experience, design and supporting content for agreed priorities. Our developers will build production application features and backend integrations. You will also build and update website pages directly where appropriate.

We want someone who can propose a direction and then make progress with the tools and team available. You should be comfortable starting with a small test, learning from it and adjusting your approach.

The role spans several disciplines, but you will not be expected to deliver every type of work at once. We will agree on priorities and focus on one main product or growth initiative and the supporting assets it needs.

Your First Month

Understand our users and current funnel. Identify one useful opportunity and agree on a focused improvement with the team.

Create a small prototype and any supporting content, launch a suitable test with the team, and explain what the results suggest doing next.

We expect visible work and learning, not promises of guaranteed growth.