Product Design Lead New Abu Dhabi, UAE; Kuala Lumpur, Malaysia

Bybit Limited; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Benefits offered by this job

Growth Fund

Team events

Global collaboration

Career growth

Internal mobility

Job summary

Bybit Limited is seeking a UX/UI designer focused on user growth, collaborating with the Growth team to design and optimize user journeys and growth tools. The role bridges user experience with business growth to improve retention and conversion.

You will work with cross-functional teams, maintain design consistency across the platform, and contribute to end-to-end design workflows. Familiarity with crypto/web3 is a plus; strong English and Chinese communication is required.

Qualifications

• 3+ years of UI/UX design experience; experience in user growth or B-side product design preferred.
• Strong product thinking and interaction design skills; able to participate in user research and end-to-end design workflows.
• Fluent in both Chinese and English; strong communication and collaboration with product and business teams.

Responsibilities

• Design and optimize user journeys and growth tools in collaboration with Growth team.
• Ensure design fidelity in implementation; track post-launch performance and propose data-driven improvements.
• Conduct market research, user interviews, and feedback management for owned projects.

Skills

UI/UX design

User growth

Cross-functional collaboration

Bilingual English/Chinese

Education

Bachelor's degree in Design

Tools

Figma

Adobe Suite

Job description

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Role Overview

A UX/UI designer focused on user growth, working closely with the Growth team to design and optimize user journeys and growth tools. Bridges user experience objectives with business growth goals to drive sustainable improvements in retention and conversion rates.

Key Responsibilities

User Journey Design: Collaborate with the Growth team to complete user journey and growth tool design and iteration requirements

Design Execution & Tracking: Ensure design fidelity in implementation; track post-launch performance and propose data-driven improvement plans

User Research & Insights: Conduct market research, user interviews, and feedback management for owned projects to drive experience improvements

Cross-Team Support: Quickly understand business context when other teams face resource bottlenecks, and provide flexible supplementary support

Design Consistency: Collaborate closely with UED designers to maintain platform-wide design standards and consistency

Requirements

Bachelor's degree or above in Design or related fields; overseas study experience preferred

3+ years of UI/UX design experience; experience in user growth or B-side product design preferred

Proficient in Figma and Adobe suite; strong product thinking and interaction design skills; able to participate in user research and end-to-end design workflows

Strong comprehension and communication skills; able to efficiently collaborate with product and business teams to balance business and experience goals; fluent in both Chinese and English

Strong execution ability; able to efficiently deliver high-quality design solutions across multiple directions

Passion for or experience in financial trading, cryptocurrency, blockchain, or Web3 preferred

Nice to Have

Experience in growth-focused product design; familiarity with core growth metrics (retention, conversion, activation)

Proficiency with analytics tools (e.g., Mixpanel, Amplitude) for data-driven design decisions

Background in B-side back-office or operations platform design

Portfolio clearly demonstrating how design decisions directly drove measurable business metric improvements

Why Join Us

Why Join Us

At Bybit, we are committed to fostering a supportive and enriching work environment.

• Study Growth Fund: We support your professional development and continuous learning.
• Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.