PR & Social Media Specialist

RAK Digital Assets Oasis; Ras Al Khaimah; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading company specializing in digital assets is seeking a PR Manager to drive their public relations and communication strategies. The role focuses on developing tailored messaging for diverse audiences, executing media campaigns, and managing communication materials across various channels. Candidates should possess strong communication skills and a background in PR or related fields, with a firm grasp of the technology landscape.

Qualifications

• Minimum 2 years in PR/communications/social media, preferably in tech or free-zone.
• Strong written and verbal communication in English; Arabic is a plus.
• Track record in executing PR and social media campaigns.

Responsibilities

• Develop and execute PR and communications plan aligned with marketing.
• Draft and distribute press materials: releases, op-eds, media kits.
• Monitor event coverage and assess PR output performance.

Skills

Communication

Media Engagement

Campaign Development

Education

Bachelor's degree in Public Relations, Marketing, Communications, Journalism, Business

Job description

Responsibilities

• Develop and execute an annual PR and communications plan aligned with marketing objectives.
• Identify and segment target audiences—media, investors, regulators, partners—and tailor messaging accordingly.
• Build and maintain relationships with regional and international media covering Web3, fintech, blockchain, and AI.
• Draft and distribute press materials: press releases, op‑eds, media kits, statements.
• Coordinate media engagement, including interviews, press briefings, and event presence.
• Produce PR content across channels: company blog, newsletters, social media, website.
• Work with internal teams and external agencies to ensure consistent messaging.
• Plan and execute social media posts to generate maximum visibility.
• Interact with followers on social channels.
• Plan and manage press participation at major events
• Draft speaker talking points and support spokesperson pitch prep.
• Monitor event coverage and assess PR output performance..
• Track earned media, sentiment, reach, share of voice, and trends.
• Prepare regular PR reports and provide strategic insights to senior management.
• Identify and mitigate reputation risks.
• Prepare reactive content (e.g., Q&As, statements) and assist with crisis communications.

Requirement

• Bachelor's degree in Public Relations, Marketing, Communications, Journalism, Business, or related field.
• Minimum 2 years in PR/communications/social media — preferably in technology or free‑zone environments.
• Strong written and verbal communication in English; Arabic fluency or other languages a bonus.
• Proven track record in developing and executing PR and social media campaigns.