PR & Social Media Manager - IMEA (m / f / d)

CYBEX GMBH; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading lifestyle and fashion brand in Dubai is seeking a PR & Social Media Manager to lead regional PR and influencer campaigns. This role involves managing local agencies, ensuring high-quality implementation, and planning brand events. The ideal candidate has relevant experience in PR within the Lifestyle & Luxury segment and is fluent in English and Arabic, with excellent project management skills.

Benefits

Inclusive working environment

Opportunities for personal and professional growth

Qualifications

• Relevant experience in PR and Influencer Marketing within the Lifestyle & Luxury segment.
• Strong understanding of international media and influencer ecosystems.
• Ability to lead complex multi-market initiatives.

Responsibilities

• Lead regional PR and influencer campaigns.
• Manage the local PR & Social Media agency.
• Plan and manage brand events.

Skills

PR and Influencer Marketing

Project management

Public speaking

Interpersonal skills

Fluency in English

Proficiency in Arabic

Job description

PR & Social Media Manager - IMEA (m / f / d)

UAE / DUB

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your seat to fill :

• Lead the planning and execution of regional PR and influencer campaigns, ensuring strategic alignment across regions and functions.
• Manage the local PR & Social Media agency and regional influencer programs including talent identification, campaign calendars, seeding strategy, product education, and campaign integration.
• Oversee campaign calendars, global toolkits, talent briefs, and reporting to drive consistent, high-quality implementation.
• Maintain close relations with influencers and brand ambassadors to ensure authentic, informed storytelling.
• Lead agency negotiations and performance reviews, ensuring partners meet KPIs and uphold brand standards.
• Work closely with the Head of PR & Social Media to streamline communications workflows and shape global strategic plans.
• Support cross-functional initiatives with brand, eCommerce, CRM, and events teams for fully integrated communications.
• Plan and manage brand events, including venue sourcing, contracts, guest lists, product presentations, and post-event reporting.
• Ensure all events align with brand storytelling, create high-impact experiences, and reflect brand values across every touchpoint.

Your stroll to CYBEX :

• Relevant experience in PR and Influencer Marketing, preferably in a global or regional capacity within the Lifestyle & Luxury segment.
• Strong understanding of international media and influencer ecosystems, especially across IMEA, with global campaign experience.
• Excellent project management skills with the ability to lead complex, multi-market initiatives from start to finish.
• Skilled communicator with strong interpersonal and stakeholder management abilities. Ability to speak in public is a plus.
• Fluent in English; proficiency in Arabic. Other languages is a plus.
• Experience working in matrixed or multicultural organizations.
• Open to occasional travel

CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values : Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.