PR Practice Lead

GEN PLUS Group; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading PR agency is seeking a Practice Lead to drive strategic growth and operational excellence. This senior role involves team management, business development, and delivering high-quality campaigns for top-tier clients. Candidates are expected to have extensive experience in PR, exceptional leadership skills, and a passion for impactful storytelling.

Benefits

Health Insurance benefits

Access to a global network of communicators

Exposure to internationally acclaimed clients

Qualifications

• 8+ years’ experience in public relations or communications, preferably in an agency.
• Proven experience leading campaigns in relevant sectors like technology or healthcare.
• Strong leadership and people management skills.

Responsibilities

• Define and lead the vision and growth strategy for the practice area.
• Oversee delivery of campaigns and build strong client relationships.
• Manage and mentor a team of PR professionals.

Skills

Leadership

Communication

Business Development

Client Management

Strategic Thinking

Media Savvy

Job description

About us

The Gen Plus Group is a vibrant global collective of agencies reshaping industry norms with a commitment to surpassing expectations. Rooted in the 'Plus' philosophy, our dedication goes beyond the ordinary, creating connections that transcend transactions. As industry-leading Story-Tellers, Story-Shapers, and Story-Makers, we unite the strategic communications of PRM, content creation expertise of NaF+, talent representation by SPANDY, and the innovative spirit of THEM AGAIN under one banner. Our cohesive team, GEN+, comprises over 3,000 industry experts from 60+ nationalities, all sharing a collective passion to disrupt, innovate, and lead. The Plus Group ensures impactful outcomes for brands, businesses, and people globally by embracing diversity and fostering an environment of creativity and excellence.

The Role:

The Practice Lead is responsible for driving the strategic growth, performance, and operational excellence of their practice area. This senior leadership role blends team management, client service, business development, and creative thinking. The ideal candidate is a commercially minded leader with deep sector expertise, a passion for impactful storytelling, and a proven ability to lead high-performing teams.

Only candidates with experience in a PR agency will be considered.

Leadership & Strategy

• Define and lead the vision and growth strategy for the practice area
• Act as a senior advisor to clients, providing strategic counsel on communications, media, crisis management, and reputation issues
• Represent the practice on the agency’s leadership team and contribute to overall business planning and development

Client & Campaign Management

• Oversee delivery of high-quality campaigns across clients within the practice
• Build and nurture strong client relationships, acting as a trusted partner
• Lead strategic planning, messaging development, media relations, and content strategies

Team Management

• Manage, mentor, and develop a team of PR professionals to ensure consistent performance and growth
• Foster a collaborative, high-performance team culture
• Support recruitment and onboarding of new team members

Business Development

• Identify and pursue new business opportunities within the practice area
• Lead RFP responses, pitches, and presentations
• Grow existing accounts through cross-sell and upsell opportunities

Operational Excellence

• Oversee project budgets, resourcing, and profitability
• Ensure best-in-class service delivery, client satisfaction, and process efficiency
• Collaborate with finance and HR to support commercial and people strategies

Required Experience & Skills

• 8+ years’ experience in public relations, communications, or a related field—preferably in an agency environment
• Proven experience leading campaigns for clients within the relevant sector (e.g., technology, healthcare, consumer, corporate)
• Strong leadership and people management skills
• Excellent written and verbal communication abilities
• Track record of successful business development and client retention
• Media-savvy, creative, and commercially minded

What the role can offer you

• Access to a global network of specialized communicators collaborating with top-tier brands.
• Exposure to internationally acclaimed clients and campaigns focused on both performance and purpose.
• The opportunity to be part of a passionate and supportive team.
• Attractive Health Insurance benefits.