PR & Marketing Executive — Luxury Hotel

Fairmont Hotels & Resorts; Dubai; On-site; AED 180,000 - 280,000; Full time

Benefits offered by this job

Discounted rates

Learning programs

Career development

Job summary

Swissotel Al Ghurair & Swissotel Living Al Ghurair is seeking a Marketing Executive to elevate the hotel’s public image and lead PR initiatives. You will support the Marketing team with content development, brand compliance, and coordinated campaigns across channels.

You will develop PR strategies, manage media relations, draft releases, and organise media visits, while tracking performance and sharing insights to drive growth and guest engagement.

Qualifications

• 3+ years in hotel marketing or PR, preferably in a 5-star property.
• Diploma or degree in Marketing, Communications, or related field.
• Excellent relationship-building with stakeholders, colleagues, guests and partners.
• Proficiency with digital marketing and PR campaigns.
• Strong writing and storytelling abilities.
• Ability to work under pressure in a fast-paced environment.

Responsibilities

• Develop and implement PR strategies to enhance media visibility.
• Build and maintain relationships with journalists, influencers, media partners and stakeholders.
• Draft press releases, media alerts, speeches and official materials.
• Coordinate media visits, interviews and FAM trips with media kits.
• Identify and pitch PR stories; monitor media coverage and sentiment.
• Create storytelling content for newsletters, blogs, PR features and campaigns.
• Liaise with agencies, designers and suppliers to meet brand standards.
• Manage website content, online brand compliance and email marketing campaigns.
• Support social media posts, influencer collaborations and digital monitoring.
• Use guest insights to track performance and develop PR angles.

Skills

PR strategies

Media relations

Content development

Digital marketing

Stakeholder management

Analytics tools

Education

Marketing/Communications degree

Tools

Website analytics

Email marketing

Social media tools

Job description

Swissotel Al Ghurair & Swissotel Living Al Ghurair is seeking a Marketing Executive to elevate the hotel’s public image and lead PR initiatives. You will support the Marketing team with content development, brand compliance, and coordinated campaigns across channels.

You will develop PR strategies, manage media relations, draft releases, and organise media visits, while tracking performance and sharing insights to drive growth and guest engagement.