Hotel Marketing & PR Lead

SWISSOTEL; Dubai; On-site; AED 134,000 - 223,000; Full time

Job summary

Swissotel Al Ghurair in Dubai seeks a Marketing Executive to enhance the hotel’s public image through strategic PR, content development, and brand compliance. You will coordinate marketing activities and support the team with storytelling and media relations.

The role focuses on building relationships with journalists, influencers, and partners, drafting press materials, managing website content and email campaigns, and tracking PR performance using guest insights and feedback.

Qualifications

• Minimum of 3 years experience in the hotel industry, preferably within a 5-star property.
• Diploma or degree in Marketing, Communications, or a related field.
• Excellent relationship-building skills with stakeholders, colleagues, guests, and external partners.
• Proficiency in a variety of computer software and digital tools.
• Highly creative, with proven experience in identifying target audiences and designing digital and PR campaigns.
• Strong understanding of website performance metrics and marketing analytics tools.
• Ability to work effectively under pressure in a fast-paced environment.
• Exceptional communication skills, including verbal, written, and listening abilities.

Responsibilities

• Develop and implement comprehensive PR strategies to strengthen the hotel’s reputation and media visibility.
• Build and maintain strong relationships with journalists, influencers, media partners, and key industry stakeholders.
• Draft press releases, media alerts, speeches, talking points, and official communication materials.
• Coordinate media visits, interviews, and FAM trips, preparing media kits and ensuring seamless execution.
• Identify and pitch relevant PR stories, monitor daily media coverage, analyse sentiment, and prepare regular PR performance reports.
• Create storytelling-driven content for newsletters, blogs, PR features, internal communications, and marketing collateral.
• Liaise with creative agencies, designers, and suppliers to develop PR and marketing materials that meet brand standards.
• Manage hotel website content, online brand compliance, e-marketing databases, and email marketing campaigns.
• Support basic social media posting, influencer collaborations, and digital monitoring aligned with PR objectives.
• Use digital tools and guest insights (surveys, reviews, feedback) to track performance and develop impactful PR angles.

Skills

Relationship building

Digital tools

Creativity

Marketing analytics

Content creation

Social media

Education

Marketing/Communications degree

Tools

CMS

Email marketing

Job description

Swissotel Al Ghurair in Dubai seeks a Marketing Executive to enhance the hotel’s public image through strategic PR, content development, and brand compliance. You will coordinate marketing activities and support the team with storytelling and media relations.

The role focuses on building relationships with journalists, influencers, and partners, drafting press materials, managing website content and email campaigns, and tracking PR performance using guest insights and feedback.