PR & Marketing Communications Assistant

Big Bad Wolf Sharjah; Sharjah; On-site; AED 60,000 - 120,000; Full time

Job summary

Big Bad Wolf Sharjah is seeking a PR & Marketing Communications Assistant to enhance the brand's voice in the region. This role includes supporting PR efforts, creating engaging content, and coordinating events. Ideal candidates have a strong foundation in PR, are bilingual in Arabic and English, and have a passion for storytelling.

Qualifications

• 3+ years in PR, Marketing Communications, or related fields.
• Proficiency in Arabic and English language required.
• Familiarity with regional media and influencer ecosystem.

Responsibilities

• Support execution of MENA PR strategies and create narratives.
• Contribute to the editorial calendar and manage communication.
• Build and maintain relationships with media and influencers.

Skills

Storytelling

Organizational skills

Project coordination

Education

Bachelor's degree in PR, Communications, Journalism

Job description

At Big Bad Wolf Books, we don’t just sell books — we ignite imaginations and create experiences that move millions. The PR & Marketing Communications Assistant plays a key role in shaping the brand’s voice across the region by supporting our PR and marketing efforts. This role is ideal for someone with a solid foundation in PR and storytelling, eager to grow within a fast-paced, event-led organization. From crafting media narratives to supporting campaigns, launches, and on-ground events — you’ll help us make noise that matters.

Key Responsibilities

PR & Storytelling

• Support the execution of BBW’s MENA PR strategies, in line with brand tone and event roadmap.
• Assist in creating compelling narratives, press releases, talking points, and toolkits around brand moments, book events, community stories, partnerships and global movements.
• Maintain regular contact with media, content creators, and key partners to pitch stories, manage interviews, and build sustained brand visibility.

Editorial & Content Support

• Contribute to the editorial calendar in coordination with global and regional teams, ensuring timely distribution of brand news across traditional and digital channels.
• Identify local cultural hooks, trends, or milestones to build brand-relevant angles and pitch opportunities.
• Assist with writing for newsletters, event content, speaker briefs, and branded storytelling assets.

Media & Influencer Relations

• Build and maintain press, influencer, and partner lists for the region.
• Coordinate media invitations, influencer collaborations, content kits, and seeding programs for key events.
• Support talent liaison, on-site media management, and content capture at BBW events and activations.

Events Support

• Coordinate with internal and external teams to support PR logistics at book fairs, community events and launches, including media walkthroughs, press junkets, and influencer tours.
• Facilitate product (book) placements, customer interviews, and stakeholder engagements across owned and earned media.

Tracking & Admin

• Monitor media coverage and assist in compiling post-campaign/event reports, analyzing reach, tone, and ROI.
• Manage PR inventory, gifting protocols, and dispatch processes.
• Process vendor payments and ensure timely coordination with finance and agency partners.

Qualifications & Requirements

• 3+ years in PR, Marketing Communications, or related fields; experience in events or publishing is a plus.
• Bachelor's degree in PR, Communications, Journalism.
• Proficiency in Arabic and English language is a must (verbal and written communication.
• Strong storytelling skills — written and verbal.
• Strong organizational and project coordination skills; thrives in fast-paced environments.
• Ability to multitask across campaigns, timelines, and collaborators.
• Familiarity with regional media landscape and influencer ecosystem.
• Fluent in English; Arabic proficiency is a must.
• A love for books, ideas, and cultural conversations.

Pay: AED4,000.00 - AED7,000.00 per month

Ability to commute/relocate:

• Sharjah: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Public Relations : 3 years (Required)

Language:

• Arabic (Required)

Willingness to travel:

• 100% (Required)