PR Specialist

Sungrow MENA & Central Asia; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Sungrow MENA & Central Asia is seeking a proactive communications professional to elevate our brand across MENA and Central Asia. You will craft compelling stories, manage media relations, and lead social media efforts tailored to regional markets.

Collaborate with regional marketing and product teams to ensure consistent messaging, plan integrated PR campaigns, and monitor coverage and sentiment. Fluency in English is required, Arabic is a plus, with 3–5 years in PR or corporate communications.

Qualifications

• Native-level English with exceptional writing, editing and storytelling abilities.
• 3–5 years in public relations, media relations or corporate communications.
• Proven experience securing media coverage independently.
• Experience managing corporate LinkedIn and Instagram accounts.
• Strong interpersonal skills across cultures and stakeholders.
• Highly organized and pro-active in a fast-paced environment.
• Ability to stay calm under pressure and handle emerging issues quickly.

Responsibilities

• Build and expand relationships with regional media, influencers, and partners.
• Identify media partnerships and speaking opportunities across the region.
• Plan and execute integrated PR campaigns for launches and brand initiatives.
• Draft press releases, bylines, pitches, and leadership content.
• Develop LinkedIn and Instagram content strategies for regional markets.
• Monitor campaign performance and provide actionable insights for engagement.
• Track media coverage and assist with issues management when needed.
• Collaborate with regional marketing, product, and business teams for consistency.

Skills

Storytelling

Media relations

Social media

English writing

Cultural awareness

Job description

We're looking for a proactive communications professional who can combine strong storytelling, media relations, and social media expertise to elevate our brand presence across the MENA and Central Asia regions.

Key Responsibilities

• Build, maintain, and expand relationships with regional media, industry influencers, content creators, and strategic partners.
• Identify and develop new media partnership opportunities, speaking opportunities, and PR collaboration initiatives across the region.
• Plan and execute integrated PR campaigns to support business objectives, product launches, and brand-building initiatives.
• Write and edit press releases, executive byline articles, media pitches, thought leadership content, and other corporate communications materials.
• Develop, manage, and optimize LinkedIn and Instagram content strategies tailored to regional market dynamics and cultural preferences.
• Monitor social media and campaign performance, providing insights and recommendations to improve engagement, reach, and brand visibility.
• Monitor media coverage and online sentiment, supporting issues management and crisis communication activities when required.
• Collaborate closely with regional marketing, product, and business teams to ensure consistent and impactful communications.

Requirements

• Native-level English with exceptional writing, editing, and storytelling skills.
• 3–5 years of experience in public relations, media relations, corporate communications, or related fields.
• Proven experience pitching and securing media coverage independently.
• Experience managing corporate social media accounts, particularly LinkedIn and Instagram.
• Strong interpersonal and relationship-building skills, with the ability to work effectively across different cultures and stakeholders.
• Highly organized, proactive, and capable of managing multiple projects simultaneously in a fast-paced environment.
• Ability to remain calm under pressure and respond quickly to emerging issues.

Preferred Qualifications

• Arabic language proficiency is highly preferred.
• Experience in renewable energy, clean technology, sustainability, or B2B technology industries is highly preferred.
• Existing relationships with media and industry networks across MENA and/or Central Asia are a plus.

If you enjoy turning brand stories into meaningful media coverage and impactful content across diverse international markets, we'd love to hear from you.