PR Manager

LEAD – Real Estate Developer; Abu Dhabi; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading real estate developer seeks a PR Manager to enhance its reputation through strategic communications and innovative campaigns. The role involves managing media relations, developing PR strategies, and executing high-profile events, requiring extensive experience in PR, particularly in the luxury sector.

Qualifications

• 7+ years of PR experience in real estate/luxury sectors.
• Proven success in integrated campaigns.
• Native-level Arabic/English copywriting and editing skills.

Responsibilities

• Manage relationship with the PR Agency.
• Develop and implement PR strategies and plans.
• Plan and execute high-profile media events.

Skills

Strategic thinking

Crisis management

Communication

Project management

Copywriting

Stakeholder management

Education

BSc/BA in PR, Communications, Marketing, Journalism

Tools

AI tools for content generation

Job description

As Lead s PR Manager, you will drive strategic communications to enhance the company's reputation (and projects) across key stakeholders including media, government, partners, clients, and the public through innovative campaigns. You will own the full PR lifecycle: developing strategies, executing media relations initiatives, and measuring impact to build a favorable brand image. Your work will directly influence perceptions among employees, candidates, influencers, and target audiences, ensuring alignment with our corporate vision.

Key Duties and Responsibilities

1. Manage the relationship with the PR Agency, and liaise on all required support.
2. Develop and implement comprehensive PR strategies and plans.
3. Plan, budget, and execute high-profile media events (Press conferences, launches, etc.).
4. Collaborate with internal teams (Marketing, HR, etc.) to ensure cohesive brand messaging.
5. Lead creation of all PR content including press releases, features, Q&As, factsheets, talking points, speeches, leadership biographies, boilerplates, and briefing notes.
6. Oversee development of marketing materials including newsletters, emailers, website content, and social media posts.
7. Monitor and protect the corporate reputation of LEAD and its affiliated projects through proactive media management.
8. Handle media inquiries and coordinate executive interviews.
9. Track media coverage and prepare performance analytics.
10. Cultivate relationships with stakeholders including government, partners, media, and influencers.
11. Identify and evaluate partnership and sponsorship opportunities.
12. Maintain expert knowledge of industry trends to inform strategy.
13. Develop Crisis Communication protocols and holding statements as needed.
14. Establish and monitor PR Department KPIs.

Technical Competencies

1. 7+ years of PR experience in real estate/luxury sectors.
2. Proven success in integrated (traditional + digital) campaigns.
3. BSc/BA in PR, Communications, Marketing, Journalism, or related field.
4. Native-level Arabic/English copywriting and editing skills.
5. Experience with AI tools for content generation and PR analytics.
6. Portfolio of successful PR campaigns with measurable results.
7. Expertise in planning high-profile media events.
8. Exceptional communication and presentation abilities.
9. Strong organisational and project management skills.
10. Meticulous attention to detail.

Behavioral Competencies

1. Strategic thinker who navigates complex stakeholder environments.
2. Innovative problem-solver who thrives under pressure.
3. Discreet professional with crisis management expertise.
4. Creative storyteller who embodies LEAD's brand values.
5. Collaborative leader with high emotional intelligence.

The duties and responsibilities described above are not exhaustive. Additional tasks may be assigned as business needs require.