PR & Influencer Manager – Middle East

Sol de Janeiro

Dubai

Hybrid

AED 420,000 - 540,000

Full time

2 days ago

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Benefits offered by this job

Competitive salary

Flexible hybrid work environment

Inclusive culture and growth

Job summary

Sol de Janeiro is seeking a strategic PR & Influencer Relations Manager to lead communications, influencer marketing, press monitoring, and agency management across the GCC, with emphasis on Saudi Arabia and the UAE.

The role demands a hands-on leader who builds authentic cultural moments, nurtures a broad influencer network, and partners with marketing to drive sales and brand impact in a fast‑paced environment.

Qualifications

Minimum 5 years of experience in PR, communications, events influencer marketing, or integrated marketing.
Proven experience managing agencies and external partners.
Strong experience working across GCC markets, particularly Saudi Arabia and the UAE.
Demonstrated success leading influencer and creator marketing programs at scale.
Experience using CreatorIQ or equivalent influencer marketing platforms.

Responsibilities

Develop and execute integrated PR, influencer, and event strategies across the GCC region.
Identify emerging cultural trends, social conversations, and opportunities relevant to regional audiences.
Create culturally relevant campaigns rooted in local insights, traditions, and consumer behaviors.
Build, nurture, and maintain strong relationships with influencers, creators, talent managers, media personalities, and industry stakeholders.
Lead PR Agencies and retailers in developing, negotiating & targeting influencers or press.
Organize regular meetings, networking events, and relationship-building opportunities with creators and journalists.
Manage external agencies (PR, Events..) and set KPIs for agency partners.
Monitor deliverables, budgets, timelines, and reporting; drive continuous optimization.
Oversee campaign execution from strategy to delivery; track KPIs and ROI.
Develop influencer events, brand experiences, launches, and community activations.
Represent the brand at industry events and build regional creator/media ecosystem.
Collaborate with marketing, social, brand, and leadership teams to ensure messaging consistency.

Skills

PR & Influencer Marketing

Relationship Building

Media Relations

Campaign Strategy

Creativity & Storytelling

Influencer Management

CreatorIQ or similar

Tools

CreatorIQ

Job description

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME 00’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

Our Story

What You’ll Do

We are looking for a highly connected, culturally insightful, and strategic PR & Influencer Relations Manager to lead our communications, influencer marketing, press monitoring and agency management efforts across the GCC, with a strong focus on Saudi Arabia and the UAE.

This is a hands‑on leadership role for a relationship builder who thrives in a fast‑paced environment, understands regional cultural nuances, and has an exceptional network of media, creators, influencers, agencies, and industry stakeholders. The ideal candidate combines strategic thinking with flawless execution and is passionate about building meaningful brand impact through authentic storytelling and community engagement.

The candidate believes the best campaigns aren't bought, they're earned through genuine cultural moments that make people feel something. Reach without resonance doesn't interest them.

The candidate must have a strong understanding of business and commercial objectives and hence act as a strategic partner to business and marketing teams, in order to drive sales performance on top of brand desirability.

What You’ll Be Working On

Strategic Communications & Influencer Marketing

Develop and execute integrated PR, influencer, and event strategies across the GCC region.
Identify emerging cultural trends, social conversations, and opportunities relevant to regional audiences.
Create culturally relevant campaigns rooted in local insights, traditions, and consumer behaviors.

Influencer & Creator Relations

Build, nurture, and maintain strong relationships with key influencers, creators, talent managers, media personalities, and industry stakeholders.
Lead PR Agencies and retailers in developing, negotiating & targeting influencers or press.
Organize regular meetings, networking events, and relationship‑building opportunities with creators and journalists.

Agency & Partner Management

Manage external agencies (PR, Events..)
Set clear KPIs and performance expectations for agency partners.
Monitor deliverables, budgets, timelines, and reporting.
Drive accountability and continuous optimization across agency relationships.

Campaign Management & Reporting

Oversee the execution of campaigns from strategy through delivery.
Manage and monitor campaign performance using CreatorIQ and other relevant tools.
Track KPIs, performance metrics, budget utilization, and ROI.
Produce actionable insights and recommendations based on campaign results.
Manage budgets aligned with Marketing Managers and P&L.
Support on monitoring market insights and competitors best practices

Events & Community Engagement

Develop and execute influencer events, brand experiences, launches, and community activations.
Represent the brand at industry events and networking opportunities.
Build meaningful relationships within the regional creator and media ecosystem.

Cross‑Functional Collaboration

Partner closely with marketing, social media, brand, and leadership teams.
Ensure consistency of messaging and brand positioning across all channels.
Provide strategic counsel on reputation management and communications opportunities.

Must Haves

Minimum 5 years of experience in PR, communications, events influencer marketing, or integrated marketing
Proven experience managing agencies and external partners.
Strong experience working across GCC markets, particularly Saudi Arabia and the UAE.
Demonstrated success leading influencer and creator marketing programs at scale.
Experience using CreatorIQ or equivalent influencer marketing platforms.

Network & Market Knowledge

Extensive network of influencers, creators, talent managers, media contacts, and industry stakeholders across the Middle East.
Deep understanding of Saudi cultural dynamics, media landscape, influencer ecosystem, and consumer behavior.
Strong knowledge of UAE and broader GCC communications environments.

Skills & Competencies

Strategic thinker with strong business acumen.
Exceptional relationship‑building and stakeholder management skills.
Strong project management and organizational capabilities.
Data‑driven mindset with experience measuring and optimizing campaign performance.
Excellent presentation, communication, and negotiation skills.
Ability to manage multiple projects simultaneously while maintaining attention to detail.

Languages

Fluent in Arabic and English (mandatory)

Who You Are

Positive, energetic, and solutions‑oriented.
Naturally curious about culture, trends, and people.
Relationship‑driven and highly collaborative.
Entrepreneurial mindset with strong ownership and accountability.
Passionate about storytelling, community building, and brand growth.
Embodies our values through integrity, excellence, inclusivity, and joy.
Comfortable operating in a dynamic, high‑growth environment.

In your 1st year, you will have built a credible influencer ecosystem rooted in Saudi and UAE cultural relevance, established Sol de Janeiro as a brand worth talking about in the region, and created a measurable earned media engine that feeds commercial momentum.

Why Sol de Janeiro?

Competitive salary and bonus program for full‑time team members
Flexible hybrid work environment with opportunities for collaboration and growth
Inclusive culture that values diverse perspectives and celebrates individuality
The chance to be part of a fast‑growing, award‑winning global beauty brand

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com.

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro

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