PR Executive – WATCHES & JEWELRY and EVENTS (M/W)

CHANEL; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury brand is seeking a PR Executive in Dubai to enhance brand visibility in Watches & Fine Jewelry. The ideal candidate will have 2–3 years of PR experience in the luxury sector, a postgraduate degree, and strong communication skills. The role involves strategic PR planning, media relationship building, and event coordination. This opportunity offers a chance to significantly impact brand storytelling and engagement in the Middle East.

Qualifications

• 2–3 years of PR experience in luxury sector, ideally Watches or Fine Jewelry.
• In-depth understanding of Middle East media landscape.
• Fluency in English; Arabic and/or French is a strong advantage.

Responsibilities

• Develop and execute PR action plans for Watches and Fine Jewelry.
• Manage and track PR budget for maximum impact.
• Assist in crafting stories using press releases and media.
• Build relationships with key media outlets.
• Assist in organizing press trips and coordinating logistics.

Skills

Organizational skills

Communication

Creativity in storytelling

Interpersonal abilities

Education

Postgraduate degree in related field

Job description

About The Job

Your Impact

As a PR Executive for CHANEL Watches & Fine Jewelry, you’ll play a pivotal role in shaping the brand’s image and visibility across the Middle East. From developing compelling stories to coordinating high-profile events, your creativity and precision will showcase CHANEL’s luxury and uniqueness to the world. This is more than a PR role—it’s your chance to champion an iconic brand, build media relationships, and contribute to unforgettable moments that define CHANEL’s heritage.

Your Main Responsibilities

Strategic PR Planning and Execution

• Support the Corporate PR Manager in developing and executing the local PR Action Plan for Watches and Fine Jewelry.
• Manage and track the PR budget in alignment with the international plan, ensuring maximum impact.
• Leverage major annual launches—like Watches and Wonders—to generate exceptional media visibility for CHANEL’s High Jewelry collections.
  
  
  

Content Creation and Media Relations

• Assist in crafting engaging stories using press releases, interviews, photos, and video content to bring CHANEL’s creativity to life.
• Write press communiqués for boutique openings and special events across the region.
• Proactively build and nurture relationships with key media outlets, ensuring outstanding editorial placements and consistent brand messaging.
• Monitor, analyze, and report on media coverage, validating results and identifying new opportunities for exposure.
  
  
  

Event and Shoot Coordination

• Assist in organizing press trips and coordinating logistics for both local and international events and launches.
• Facilitate shooting requests and collaborate with the fashion PR team on special CHANEL shoots for Watches & Fine Jewelry.
• Forecast and manage press materials needed for each collection and launch, ensuring timely and flawless execution.
  
  
  

Collaboration and Brand Stewardship

• Liaise with CHANEL’s Paris headquarters to coordinate press attendance at global events.
• Capitalize on the brand’s heritage, craftsmanship, and luxury—ensuring these values shine in every story and event.
• Support the PR Manager across all event-related activities for the Watches, Fine Jewelry, and Fashion divisions.
  
  
  

Your Energizers

• Bringing CHANEL’s luxury and creativity to life through storytelling and strategic media engagement.
• Building meaningful media connections and championing the brand across multiple channels.
• Orchestrating high-profile events and launches that leave a lasting impression.
• Collaborating with international teams and being part of a globally renowned luxury house.
• Seeing your work translate into powerful brand visibility and business impact.
  
  
  

What You Can Bring

• A passion for luxury, storytelling, and brand building.
• Strong organizational and project management skills, with a keen eye for detail.
• Exceptional communication and interpersonal abilities.
• Creativity in developing stories and crafting compelling media narratives.
• Confidence in working across cultures and collaborating with both local and global teams.
  
  
  

Requirements

• Postgraduate degree in Business Administration, Journalism, Communications, Marketing, or a related field.
• 2–3 years of PR experience, ideally within the luxury sector and specifically with Watches or Fine Jewelry.
• In-depth understanding of the Middle East media landscape and PR networks.
• Fluent in English; Arabic and/or French is a strong advantage.
• Proficiency in managing budgets and analyzing media reports.
• Based in Dubai Design District
  
  
  

This role offers you the opportunity to be at the heart of CHANEL’s dedication to excellence, creativity, and luxury. If you’re ready to elevate your PR career with one of the world’s most iconic brands, we would love to hear from you!