PR Events & Experience Manager

Sephora USA, Inc; Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

Sephora Middle East is seeking an Events and Experience Manager to oversee, implement, and measure all regional Sephora events and experiential moments. You will liaise with internal teams, agencies, brands and external entities to ensure successful execution and post-event analysis.

The role requires Arabic and English fluency, 5+ years in PR/events (agency or client side), and a willingness to travel within the region.

Qualifications

• 5+ years of experience in PR/Events either agency or client side
• Managerial experience preferred
• Experience in a media, beauty, or retail environment is a plus
• Willingness to travel in the region
• Proven ability to coordinate and manage PR campaigns across channels

Responsibilities

• Define, plan and execute full year events and experiences calendar
• Align activities to business objectives and key moments
• Manage all aspects of events including pre-production logistics and onsite execution
• Liaise with internal and external stakeholders to ensure smooth delivery
• Ensure permits and regulatory compliance with authorities
• Oversee budgeting, due diligence and supplier selection
• Lead contract negotiations with procurement and legal
• Create production timelines and manage project planning
• Provide post-event analysis and reporting for improvement
• Identify opportunities for event sponsorships and activations

Skills

Arabic language

English language

PowerPoint

Excel

Tools

Microsoft PowerPoint

Microsoft Excel

Job description

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful. Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty. With 56,000 employees in 35 countries, we c onnect customers and beauty brands within the world’s most passionate beauty community . With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more.

Reporting to: PR & Events Director

Position Purpose:

The Events and Experience Manager is responsible for overseeing, implementing and executing all Sephora Middle East Events and Experiential Marketing Moments in the region. She./He will be responsible for liaising with all stakeholders (internal and external), agencies and Sephora teams to successfully execute, measure and project manage the full 360 of all events and experiences during the year.

You will excel and enjoy this position if you are ready to actively handle the following missions:

Core Responsibilities

• Define, plan and execute full year events and experiences calendar for Sephora Middle East.
• Align all planning and execution linked to business objectives defined by key thematics, KCPs and key moments throughout the year.
• Manage all aspects of events/ project productions including all pre-production logistics and onsite execution.
• Liaise and lead with all key stakeholders, including and not limited to internal and global Sephora teams, suppliers, agencies, brands and external entities to ensure the smooth process and facilitation of all events and projects.
• Build clear workback and planning around all key event requirements and legal permit regulations as aligned with the country/ government authorities as required.
• Provide due diligence and follow-up on all planning, logistical and budgeting facilitation to ensure all events and experiences are as per business requirements across venue, key supplier selection, and customer experience.
• Oversee all project planning and 360 team liaising to ensure smooth and efficient running and execution.
• Ensure all post event analysis and reporting is done in a timely and coordinated manner to ensure all post event metrics are measured, addressed and re-evaluated for optimized performance and brand statement.
• Lead on all contract negotiation together with procurement and legal for all events and experiences in order to align all event needs and requirements with business objectives and timelines.
• Create and own all production timelines to ensure all stakeholder requirements and business requirements are met.
• Assess and identify key opportunities for event sponsorships and activations as required.

Budget and Regulatory

• Maintain clear, consistent and accurate documentation across all phases of production.
• Oversee events budgetary requirements, including all necessary risk assessment and troubleshooting as required.
• Planning yearly budget as per events and experience calendar ensures optimization and uncompromised quality across all projects.
• Manage all administrative duties including all financial project milestones for consistency and planning.

Do not hesitate to apply if you have:

• Arabic and English mandatory.
• Minimum 5+ years’ experience of PR/Events either agency or client side. Managerial experience preferred.
• Proven experience in coordinating and managing effective PR campaigns through various channels.
• Experience necessary in a media, beauty, or retail environment (knowledge of beauty sector would be a plus).
• Willing and able to travel in the region.
• Microsoft PowerPoint & Excel.
• Excellent presentation skills.
• Extremely detail oriented and organized.
• Able adapt him/herself to any situations.
• Strong data analytical skills- curiosity to work with new tools and able to derive key strategic decisions.
• Responsiveness and ability to manage multiple actions at once.
• A creative mind partnered with the ability to find the best practical solutions.
• Ability to build strong relationships with key people / influencers or organizations.
• High level of energy, enthusiasm, and motivation.

Here, you will find:

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
• Work that brings fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference

Join us and belong to something beautiful.